Stealth Alarms offers monthly alarm contract
CALGARY, Alberta - Stealth Alarms, a full-service alarm provider throughout Canada, has announced the end of long term contracts to its alarm service and the beginning of a month-to-month contract.
The program will require customers to place a down payment, which Stealth Alarm president Brad Morrison expects to be approximately $200, an administrative fee that turns into a monitoring credit after one year. A monthly charge of $27.95 covers monitoring fees, the cost of the system and extras such as concierge service and roadside assistance. A key component
to the program on the customer end is the option to cancel the program at any time. There will also be no customer credit checks, only credit reporting.
Ã¢â‚¬Å“I believe it will revolutionize the industry,Ã¢â‚¬Â said Morrison. Ã¢â‚¬Å“I think itÃ¢â‚¬â„¢s a long time coming and I believe a company such as Stealth can make this work.Ã¢â‚¬Â
Morrison said the drive to create a no-contract program stemmed from feedback from clients who found it difficult to adhere to a long-term contract. Many alarm companies currently require a three-year contract.
Morrison also pointed to the dealer advantages with StealthÃ¢â‚¬â„¢s program, which includes receiving residual income in a short time span.
Ã¢â‚¬Å“If you are a dealer, there is an average of $200 for each system that you put out there,Ã¢â‚¬Â Morrison said, Ã¢â‚¬Å“and the residual income is not 20 or 30 cents. IÃ¢â‚¬â„¢m talking dollars right now.Ã¢â‚¬Â
Although the idea of automatic income can be tempting to all, Morrison is quick to point out that this program is not designed for large-scale dealers but geared towards smaller dealers with less than 50 employees.
The idea of a monthly contract may seem foreign to some people, but Michael Barnes, the president of Barnes Associates, said it has been tried in the United States on a limited basis.
Ã¢â‚¬Å“There is ample evidence that this approach has extreme difficulties in being successful,Ã¢â‚¬Â he said. Ã¢â‚¬Å“It has resulted in overall returns well below those provided by a traditional approach.Ã¢â‚¬Â
He specifically points out that a company still must use traditional advertising methods to bring customers in - which may far outweigh the initial return on investment.
Even so, he is aware that change in the industry can also improve it.
Ã¢â‚¬Å“We are always excited when people try new approaches,Ã¢â‚¬Â he said. Ã¢â‚¬Å“This is what keeps the industry fresh and moving forward.Ã¢â‚¬Â