Three investors buy Sonitrol
ALEXANDRIA, Va. - After several months of anticipation, Tyco International announced in March that it sold its Sonitrol Corp. security business to a trio of private equity firms for $125.5 million.
Wachovia Capital Partners, Carlyle Venture Partners and Spire Capital Partners teamed up for the acquisition. Wachovia and Carlyle have made previous investments in the alarm industry, but this deal marks Spire CapitalÃ¢â‚¬â„¢s first purchase in the security market.
Sonitrol appealed to the three firms because of its strong brand name, national presence and low rate of attrition, said Chris Paldino, senior associate with Spire Capital in Washington.
Sonitrol, which has been around for 40 years, is a franchise alarm business that reported $80 million in revenue in fiscal 2003. It has more than 170 locations across the country, with about 25 of those owned by the company itself.
But unlike other alarm companies that sell and install security systems, Sonitrol sets itself apart from by offering a one-way audio system that allows the central station to hear what is happening after an alarm sounds.
Todd Leggett, senior vice president of franchise operations for Sonitrol, expects the company will grow its franchise operations under the new owners. Ã¢â‚¬Å“We have not had an aggressive campaign to find franchisees,Ã¢â‚¬Â he said. Ã¢â‚¬Å“We will look at locations that we did not proactively go to, cities like Milwaukee and Cleveland.Ã¢â‚¬Â
The sale of Sonitrol is part of TycoÃ¢â‚¬â„¢s plan to sell off more than 50 small business, with about half of those expected to come from its fire and security businesses worldwide. This deal marks TycoÃ¢â‚¬â„¢s first sale of a North American fire and security business.
Ã¢â‚¬Å“One of the things weÃ¢â‚¬â„¢re trying to do when we divest of the 50 businesses is to tighten the focus of Tyco,Ã¢â‚¬Â said Gwen Fisher, spokesperson for Tyco. Ã¢â‚¬Å“While Sonitrol is a good business, because in many ways it competed in the same markets as ADT it made sense to go ahead and put it out for sale.Ã¢â‚¬Â
While no longer a fit for Tyco, the trio of investment firms that bought Sonitrol see potential in the company. Kevin Dowd, former president and chief executive officer of Checkpoint Systems, has been named chairman and chief executive officer of Sonitrol. He replaces Chris Cobb, who will remain with TycoÃ¢â‚¬â„¢s ADT division.
Ã¢â‚¬Å“This business is well positioned for growth,Ã¢â‚¬Â said Paldino from Spire Capital.
Along with looking to expand its network of franchises, Sonitrol also plans to ramp up its product development efforts. Leggett said the company has selected a third party to manufacture its Sonitrol branded products and over the next six months will transition away from its R&D and manufacturing ties with Tyco.