Total Monitoring Services hits $1M mark

Company credits success to traditional and non-traditional services
Monday, November 1, 2004

SACRAMENTO, Calif.- Crediting its success to not only the amount of accounts it monitors but also to the list of services it provides to its dealers, Total Monitoring Services reached its $1-million revenue goal for the year a month early.

The amount is a milestone for TMS, which marked its second year in business in September, and became cash flow positive after eight months of operations. It closed last year with $400,000 in revenue. With the company about 10 percent ahead of its forecast for this year, Tim Sproul, president and chief executive officer, forecasts 25 percent growth for next year.

“It’s been a good year for us,” he said. “We are fortunate to have just over 100 alarm dealers we’re servicing.”

In addition to providing third party monitoring, TMS offers a number of marketing services to its dealers, including developing end-user brochures, producing video advertisements as well as designing and hosting dealer web sites.

“It’s something we did for ourselves” to show off the central station to dealers and their clients, according to Sproul. He added, “I think we are cutting edge on a lot of this.”

The company also offers backup disaster recovery services, enabling it to remotely host a company’s mainframe. This way, in the event of an emergency, data remains intact. Early adopters of this service include attorneys and certified public accountants, Sproul said.

This is not to say the company has steered itself away from traditional central station services. In March, the company rolled out video monitoring and plans to offer GPS monitoring in early 2005.

TMS, an UL-listed central station, opened its doors with 3,000 accounts and now handles approximately 15,000.

By the end of the first quarter of next year, Sproul expects the central to monitor approximately 20,000. Overall, 65 percent of the accounts TMS monitors are residential and the remaining are commercial, which are primarily in the high-end fire market.

Sproul heads the management team, followed by Kevin Fairbanks, operations and facilities manager. In August, Jason Brooks joined the company from Northwest Alarm in Seattle, and was named central station manager, a similar position he formerly held.