Vector Security opens regional offices in Dallas, Newport Beach, Boston

PITTSBURGH--Vector Security, a full-service alarm company, announced in March the opening of its third StaR Point national accounts office in Braintree, Mass., just outside of Boston. This follows the opening of regional offices in Dallas and Newport Beach, Calif., earlier this year, and predates a Chicago office, which will likely open this summer. A fifth office is planned for the southeastern United States. The offices, said Dave Merrick, Vector marketing director, are the result of an expansion of Vector's national commercial business, particularly in the retail sector. "In 2005, as the company expanded," he said, "we realized that in order to service our customers we wanted to begin ... to put satellite offices in specific locations, staffed with people with different technical responsibilities, different service responsibilities." The goal was also, he said, "more of a face-to-face experience with our customers." This represents something of a deviation from the company's "one true point" pledge, which assured customers that, if they called the national accounts office in Manassas, Va., they could talk to someone and get their problem solved quickly. Customers will "always have great communications with Manassas," said Merrick, "but now since we have a better track record with expansion, we wanted to be able to build out offices with resources, from a more regionalized perspective. Although we have great relationships with our customers on the West Coast, they still look at us as an East Coast company." The new offices will generate more face time, but also save the company money, he said, as there will be less need to fly people around the country to service customers.