In year two, ASG's growth follows plan

SSN Staff  - 
Tuesday, November 1, 2005

BELTSVILLE, Md.--Joe Nuccio, president of ASG, a full-service security company with offices in the Mid-Atlantic region and in Texas, believes his company will become one of the top 12 security companies in the United States within three years.
When Nuccio took over a reorganized ASG in 2003, he told Security Systems News that he planned to triple ASG's number of accounts within five years and grow revenues from $950,000 to between $3 million and $5 million within the next few years.
"Today we have $1.9 million in recurring monthly revenue, and by the end of the year, we'll be over $2 million," he said.
In November 2003, ASG had 31,000 accounts. Today that number is close to double at 55,000.
In 2003, Nuccio said that the time was ripe for regional security companies to grow. Two years later, Nuccio believes it's still a fertile time for regional companies, but for different reasons.
"The difference now is that the larger companies have sorted things out and are doing well," he said. "The industry is stronger than it's been in the last 20 years."
To grow effectively, Nuccio believes regional companies need to build dense market share. With 21 transactions in the past 20 months, all concentrated in Texas and the Mid-Atlantic, ASG has pursued this strategy.