Alarm installers going the way of the dinosaur?

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07/08/2010

I always like to spend some time with the NYT ’s Home and Garden Section on Thursdays, but last Thursday was particularly fun because the lead story was about alarm systems, specifically DIY systems.

Here’s the link.

Take a look, it’s a pretty long story and it gives some interesting information about new door locking systems, and DIY alarm systems, it mentions LifeShield Security, formerly InGrid, which I wrote about recently (although I think the most interesting part of LifeShield is how they’re selling the DIY system, not the system itself.)

It does not mention Protect America, , which is a DIY company that’s been successful and has like 80,000 self-installed systems in the field.

Protect America would have been a good company for the NYT to talk to for this story, because they really seem to know how to provide the support necessary to get people who might be reluctant to install their own systems to actually install their own systems.

Yeah, I know all those tech-savvy 20-year-olds are chompin’ at the bit to install stuff themselves, but I definitely fall into a different category. And I know a lot of other moms—and guess what, we’re the ones who in many cases make the buying decisions for this kind of equipment and who are reading the NYT Home and Garden section—who don’t want to install anything, thank you very much. I’m not saying we couldn’t be talked into installing a simple system in our homes, but it’s not something we’re looking to do.

(Of course there are exceptions within my demographic. There’s my friend Meg who’s had her eye on a bright green John Deere tractor with 12 attachments for as long as I’ve known her. She’s the self-install type. But then again, she’d like something complicated to install–she’d sniff at stick-on sensors.)

One other thing: Don’t you think this story seems to gloss over the whole monitoring piece? Professional monitoring is presented as an expensive option, rather than the reason why many consumers buy security systems.

Oh, and when will these mainstream papers realize that Brink’s Home Security is history?

Still, fun to read about security systems in my newspaper of choice. I’ve got my fingers crossed for a feature on fire detection!

 

Comments

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<p class="comment_author">July 14th, 2010 at 12:53 pm</p>
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<p>Delusional for making a wrong guess eh? - So what is the correct percentage Bill - to two decimal places please.</p>
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<p class="comment_time">July 13th, 2010 at 10:30 am</p>
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<p>Max - you are delusional. They DIY market is already well over 1%. DIY is here to stay, has been a proven model and will push aside the traditional alarm installer.The winner here is the consumer, not the traditional alarm installer.</p>
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<p class="comment_author">July 11th, 2010 at 8:23 am</p>
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<p>Alarm installers will be around for a long time to come, but there will always be a small percentage of people (probably around 1%) that like to do it themselves. Typically, alarm installers are not happy giving up this 1% and think all DIYers are incompetent.</p>
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