Another contest winner

As I do some reporting on who won the American Security Challenge (I'll have that up later today), I did come across this release (maybe password protected) from AlertEnterprise, a company that didn't return my phone calls when they recently grabbed some venture capital money. They've won the Security Summit's "coveted Most Innovative Product and Service award in the Information Assurance, Cyber Security and Security Software category." (And it's true - I hear people all the time saying, "Gosh, I really hope we win the Most Innovative Product and Service award in the Information Assurance, Cyber Security, and Security Software category at the Security Summit! Do you think we have a chance?" I always tell them, "no, that award is much too coveted by other people. You have no shot.") They do seem to have cool secret sauce that allows you to correlate physical and logical access control, which Imprivata and a few others can do, but maybe not quite as easily, since AlertEnterprise works like this:
AlertEnterprise products are available as COTS (Commercial Off The Shelf) software that works with existing enterprise systems and physical access control systems delivering incremental return on investments in applications like ERP systems, IT security automation solutions and critical infrastructure management solutions for energy management, oil and gas, chemicals processing and mass transport.
I think other solutions require an appliance of some sort and can't be done simply with software, but I'm not totally sure about that. Anyway, awards are fun, right? I know I like to win awards. I got a really spiffy mug for being the bestest soccer coach ever this past fall, for example. I still drink out of it every day and it makes me feel all warm and fuzzy inside. It doesn't say what AlertEnterprise got, but "AlertEnterprise delighted attendees and judges in all categories and was also named runner up for the Best in Show award," so I'm sure they got a plaque or something, at least. Can't drink out of a plaque, though, so what good does it do you, really?