Another good way to use the web
I don't know a lot about Homeland Integrated Security Systems, other than the fact that their name seems a bit foolish and opportunistic and that they make a product called the Cyber Tracker that's a GPS-based fleet management tool. There are some security applications, sure, and I think there's a resell opportunity for both the integrator and the central station, but that's mostly irrelevant to what I'm interested in here. What I like is their new ROI calculator. It's just the way to use the web, much like IQinVision's "pixels per foot" tool, for example. Get people using your web site to help solve their problems, not just find contact information and read product specs. Here, with the ROI tool, you fill in the number of vehicles in your fleet, what you're paying in gas, etc., and the calculator shows how much you'll save with the Cyber Tracker. For dealers, this would be a place to send your end users: "Wow. I'm going save $1,000 a day and only pay $500 a day? That's a no brainer." Whether the ROI calculator is accurate or not is another question. You sort of have to take their word for it. Still, if you can get something like this going on your site (and it's pretty simple to set up), or encourage your vendor partners to get it going on their sites, it's a very helpful thing to have. Selling biometric access control? Why not an ROI calculator showing how much will be saved in not having to invest in smart cards (or cards of any kind, if you go with single authentication)? Selling HD cameras? Have a calculator that shows how many analog cameras will be negated and show how one more expensive camera is actually cheaper than x number of inexpensive cameras. ROI right now is the crucial sell. Yes, keeping people safe remains important, but in this climate, if you can show the cost-benefit comes out in their favor in real-dollar terms, that's huge.