Another profile of Lou

So I'm looking for news for my residential section and what do I come across but a a nice little profile of InGrid's Lou Stilp? Lou is, hands-down, the master of getting nice little profiles. This one's a Q&A in the Philadelphia Inquirer. There's some background on Lou and an interesting quote about how InGrid piggybacks on advertising done by the big guys like Brink's and ADT.
And what we do is take advantage of the fact that ADT and Brinks run ads on TV and that people go on the Web and they start searching on home security. And the more they learn about us, the more they like us
You know what? I believe it, because every time I go on the Web and start searching on home security, I find Lou.