Apx challenger? Platinum has sizzling summer season

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10/27/2008
Look out Apx Alarm. Summer model upstart Platinum Protection announced on Friday that it sold an impressive 55,000 accounts this summer. Here's their press release. Here's an interview I did with Chance Allred, one of Platinum's principals, about their '07 season, where they sold 30,000 accounts. Platinum's young executive staff are veterans of other summer model alarm companies, ApxAlarm and Pinnacle. From my interview with Allred: Allred said the principals have taken what they've learned in terms of training and management and structuring a pay scale elsewhere and improved on it when they founded Platinum Protection. They've also integrated the IT systems with Monitronics' billing and payroll system.