Bay Alarm getting into medical monitoring

It looks like another big traditional alarm company has gotten into the medical alert monitoring business. I've blogged recently about traditional security companies getting into medical alert monitoring, and about other companies exploiting an under-served market. It just seems once you've got the equipment in place, medical monitoring, personal tracking--protecting people rather than locations--is a natural extension. Should more traditional alarm companies jump on the bandwagon? Should traditional medical alert monitoring companies like SafetyCare be worried? As Christopher Baskin of American Two-Way once said to me, "A rising tide floats all boats."