Carlyle invests $10 million more in Supercircuits

PeHUB is reporting that the Carlyle Group has invested another $10 million in Supercircuits to "invest in new technologies and products and to fully retire Supercircuits’ debt." Retiring debt is always nice. But what new products and technologies? Brian Wood, Chairman and CEO of Supercircuits, said in the release, “We also intend to expand our product offerings and further invest in Law Enforcement and Dealer initiatives.” I've always thought of Supercircuits primarily as a distributor, but they're clearly focusing on their manufacturing and private-label arm. Their deal with is part of that, OEMing for them, rather than slapping the Supercircuits label on there, but originating the product, just the same. It's a philosophy question where distributors differ: Do you white label while you distribute, or don't you. Anixter, for example, will never put their own brand on products that compete with their partners'. Neither will Graybar. But Supercircuits doesn't have a problem with it. If you want to read a whole story about the white-labeling debate, go here.


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