Celebs tweet for security company’s charity drive

 - 
07/18/2011

More and more security companies are making use of social media as a part of doing business. A recent announcement by Vivint, a Utah-based door-knocking security/home automation company formerly known as APX Alarm, is an interesting twist on the trend. The company is using Twitter to get celebrities and others to support a company philanthropic initiative.

Here’s what the company had to say in the announcement:

“What do actors Alyssa Milano and David Arquette, and NBC Dateline’s Chris Hansen have in common? They are all tweeting messages of support for their favorite charities, which are all Regional Finalists in the second annual Vivint Gives Back Project.

Vivint … launched its second annual Vivint Gives Back Project on April 26. During the first phase, participants nominated 2,382 charities in North America, and then voted for their favorites. The 100 charities receiving the most votes per region (Pacific, Mountain, Central, Eastern, and Canada) moved on to Phase Two as Regional Finalists.

Milano and Arquette tweeted messages of support for Surfers Healing Fund … and Hansen tweeted for the Kids With Food Allergies Foundation.

During Phase Two, fans of Vivint’s Facebook page can vote and make donations to any of the top 100 charities by visiting http://www.vivint.com/givesbackproject. On select days during Phase Two, Vivint will match participants’ donations dollar-for-dollar up to $50 per donor, and $2,500 per charity … Voting ends at 11:59 p.m. EDT on August 27.”

The company said that the non-profit receiving the most votes overall would be awarded $250,000 and the top vote-getting charity in each of the five regions would receive $100,000 each.