DIY causing home security disruption

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11/19/2019

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recent research from Parks found 51 percent of security system owners who acquired their security system in the past 12 months self-installed it. This is up from only 10 percent of security system owners who acquired their system six or more years ago. Additionally, 88 percent of self-installers report the set up was easy or very easy for them.

“New DIY security solutions entering the market are designed from the ground up to be self-installed by the consumer, so they are designed to deliver a smooth, painless experience on installation and setup,” Dina Abdelrazik, senior analyst, Parks Associates explained in the announcement. “These solutions seek to appeal to households unmoved by traditional, self-installed security systems. Value propositions, such as security and peace-of-mind, have always appealed to a broad base of consumers, so as DIY products evolve to deliver an easy, off-the-shelf experience, security adoption will start to crack the 70 percent of households that do not have and do not plan to acquire a security system.”

This discussion will continue at CONNECTIONS Summit at CES, a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services, during the session “Disruption in Home Security: Smart Home Convergence.”

The CONNECTIONS Summit, hosted by Parks Associates, will be held in Las Vegas on Jan. 7, 2020. Attendees will experience panel discussions, commentaries, insights and debates delivered by leaders from companies in the IoT and smart home space geared toward helping companies build new revenues and innovative business models. Sessions include “Smart Home and IoT: Health and Wellness Applications;” “Smart Home & Interoperability: Expanding Ease of Use;” “Smart Home Platforms: Unlocking Consumer Value,” and more.

The following professionals will be speaking during this session: Naveen Chhangani, VP, product and services, Arlo Technologies; Vera Tzoneva, head of assistant distribution partnerships, Google; Andrew Voyantes, GM of installed solutions, Ring; and Matt Wolf, head of partnerships, SimpliSafe.

“Over the past decade of keeping people’s homes and businesses safe, we’ve seen that more and more consumers want solutions that fit their lives without compromising on security and privacy protections,” Wolf said.

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