Enough of your 'plain vanilla' offerings

Just got a tweet from ABI Research on the rise of complete home automation solutions that bundle together telco services, home automation, security, entertainment hubs, etc... Interesting stuff. I wrote about this trend earlier in the year and again just recently when a few telcos got together with a security manufacturer to offer a complete, bundled solution. It seems like there's opportunity here for the security industry as long as they're willing to take some chances, grow their offerings and add value to compete. The danger, of course, is that the telcos are starting to realize they're already in the home and are, therefore, in a position to begin adding security. From the ABI release:
'Managed home security usually represents good value for the consumer,' says ABI Research practice director Sam Lucero. 'It’s something of a "plain vanilla" offering, but it is packaged by the service provider in a way that is relatively easy to deliver. Standalone home automation and security systems pose a significant challenge to consumers, in both cost and complexity. When home automation functionality is included in an overall security alarm package, it is more seamless and less expensive for the consumer to acquire.'
ABI's got a study showing the increasing intersection of home automation and home security. There's money to be made here if the industry adapts.


[...] This post was mentioned on Twitter by Sam_Pfeifle, Daniel Gelinas. Daniel Gelinas said: ABI forecasts increasing home automation/home security intersection. SSN ties it together: http://bit.ly/59Q4qj [...]

Many 'outsiders' before them have tried and failed (AT&T, Bell Canada ect). It all seems very logical on paper, but for some reason it never seems to work out and they end up pulling the plug.