Entering PERS: problematic or practical?
PERS. It’s come up a lot lately—everywhere I look it seems that I’m hearing about new angles to the market, and new contenders. One thing I’ve also heard plenty of is that it’s not a space for everyone. But some seem to be finding it a very sensible new market.
Just recently the cellphone provider Consumer Cellular entered the market, choosing this as a logical space to make its first step outside of cell phones. I think it’s interesting that a market avoided by some can be an easy fit for others.
Another newcomer is Blue Star. The company took a look at a certain area it saw as underserved: the veteran community and their families. Now, Blue Star is looking to triple sales by the fall.
It was even a lively discussion at ESX. AvantGuard’s COO Justin Bailey said that mPERS is a quickly growing market. PERS isn’t for everyone, panelists said, because it can take a toll on your operators that you need to be prepared for. Daniel Oppenheim, VP for Affiliated Monitoring, said that it might be best left to those centrals that can handle it.
Now, the Medical Alert Monitoring Association is looking toward its annual meeting, catering specifically to the medical alarm space.
So, it seems that the PERS market is particular, a very specific niche in the industry of monitoring, but there is space for those companies willing to look into the space and work their way into it.