Even Lockheed loves social media

How do you know when social media applications have completely hit the mainstream? Maybe when Lockheed Martin announces they've developed, and are releasing, a social media application (that link's possibly password protected). To quote:
GAITHERSBURG, Md., July 7 /PRNewswire/ -- Lockheed Martin (NYSE:LMT) announced today that it will release a proprietary social media tool under an open source software license. The announcement, made at the Enterprise 2.0 conference in Boston, is the first of its kind for Lockheed Martin. Lockheed Martin has been developing proprietary social media technology to facilitate interaction between employees to create and share secure content using blogs and wikis. As a result, Lockheed Martin has become a leader of this technology in the aerospace and defense industry.
But what's it called? They don't say in the release. I mean, what's a social media application without a silly name? Very disappointing. Also, I love that they're a leader "of this technology in the aerospace and defense industry." They're all, "In your face Boeing and Northrop Grumman! We're the first to hop on the no-profit, totally time wasting, silliest-industry bandwagon! Ha! We'll be losing tons of dosh and raising absurd capital from obscure Russian investment banks in no time!" I can't wait for LockheedSpaceBook, where the aerospace and defense industry can come together to network, share stories about how they hid things from the background checkers, relate how they used their security clearance to find out how Scooter Libby got that nickname, and post pictures of themselves lit from the pack with dark glasses, hats, and fake mustaches on. That's going to be good times.