Even more great press (though not for IP)

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07/22/2009
For whatever reason, there's been a run lately of local media basically telling home and business owners they'd be morons not to invest in a security system. This seems like a good thing to me. Reporters, as a whole, are generally skeptical of anything that makes anyone else money (we're petty that way because most of us are so poor (if you want to be rich, do not, under any circumstances, go into journalism. Not all of us can be high-powered security-industry-periodical editors)). So, if they're saying you should buy a security system, the reader understands that, yes, the security company is making money on the deal, but the return to the customer is well worth it. What better viral marketing is there than that? Anyway, the newest example is from Salida, Colorado, a place I expect is fairly beautiful and beatific, but has apparently been troubled by break-ins lately. Police chief Terry Clark gave the security industry a ringing endorsement:
Clark said he's surprised more businesses are not using alarms and surveillance equipment. "If there is one thing a person could do it would be to install an alarm or video system," Clark said.
Can we get this guy on a national tour or something? Shouldn't one of you big alarm companies give this guy a medal and put him in an ad? Maybe this guy Joe will buy him a beer.
At Knight Security Services in Salida, owner Joe Ellsworth said he's done a few more bids lately and people calling about security systems, but "it hasn't been as drastic as you'd think." [That sentence is sic.] After the June burglaries, Ellsworth said one restaurant that was robbed called him to install a system. "I think there is still a notion, and I think it's true, that we live in a safe town," Ellsworth said.
Note to security guys: Maybe admitting you live in a safe town is not good for business. Just saying...
His business offers security and surveillance systems ranging in cost from $500 to $3,000. "For a typical business in downtown, for a really good system, is about $2,000," Ellsworth said. A popular item is a monitored security system that, once triggered by an intruder, automatically calls authorities.
Ellsworth also may want to rethink his pricing. A "really good" system for $2,000? I guess I can see intrusion-plus-DVR-plus-analog for $2,000, but he knows the market better than me, obviously. I'm guessing Salida is not a sprawling metropolis.
Monitoring for those systems costs $30-$35 a month, he said.
Again, seems like that's pretty cheap for a commercial account. But here's the kicker for the IP proponents:
A surveillance system typically uses analog cameras to capture images which are converted to digital recording machines, Ellsworth said.
This is the sentence that IP camera makers will ultimately have to wipe from the international lexicon: "A surveillance system typically uses analog cameras to capture images." That would make IP cameras "a-typical." Again, just saying...