Finding security in smart home products
With the “smart home” taking over talk on the residential side of security, it is no surprise that research and studies continue to pop up in an effort to quantify and qualify what is going on in this growing connected-home market.
Results of a study conducted in March by August Home and Xfinity Home give some further insight into the relationship between home security and connected home devices.
When asked why they would consider adopting smart home technology, the study found that 63 percent of consumers said security or “keeping their family safe” is their top motivation.
In addition, in a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months.
So at a time when dealers are trying to emphasize the importance of security first in this new smart home world, it looks like consumers are heeding their message.
In terms of how many plan to add smart home technology, the August Home and Xfinity Home survey found that 18 percent of respondents said they’d likely buy a new smart home product over the next 12 months, including 56 percent of those who have already installed at least one connected device in their home.
What smart home devices are they planning on buying? Video is at the top of the list with 4 in 10 consumers (40 percent) saying a connected camera would be the product they’d most likely add to their home, followed by a video doorbell (26 percent), connected light bulb (19 percent) and smart lock (13 percent).
When asked which device they’d most like as part of a smart home-powered security system, over 63 percent of respondents chose a connected video camera inside or outside the home, while 61 percent of those with a smart home said that a video camera was the device they’d most like to access and control from their smartphone.
This is all good news for the residential security industry, and for dealers who are taking the time to reconnect with their customers who continue to find security in this emerging world of connected products.