Generating leads through gun dealers

Smith & Wesson, which recently got into the home security business, and had a visible presence at ISC East this year, launched a lead-generation program at SHOT, a gun show that took place Jan. 15-18 in Orlando. The program gives fire-arms dealers material to display in their stores about Smith & Wesson Security Systems. The fire-arms dealers receive a commission for resulting sales. Here's the press release. I've got a call into Wayne Wahrsager, CEO of Smith & Wesson Security Services, to see how the program's going.