Goings-on at Guardian


Guardian Protection Services has been busy lately, rolling out a new funding process for dealers and a new mobile app for customers along with a rebranding initiative during its 65th year.

A meeting with Guardian at ISC West last week didn’t come off as planned, so this week I caught up by phone with Joseph Lininger, VP of marketing, to talk about recent activity at the super-regional.

Guardian will now pay authorized dealers on a daily basis as opposed to a weekly basis for the accounts it purchases. “If the account is approved on Monday, the dealer gets paid on Tuesday,” Lininger said.

The change in payment processing was made to boost dealers’ cash flow to help optimize their operations. Guardian invested in proprietary software to accommodate the change.

Guardian also has released a mobile app for its customers who use the Alarm.com platform to control their homes. Developed for both iOs and Android, the app provides remote access to home security and automation systems through an Internet connection. Future upgrades will include more functions, added Guardian services and special messages.

The new dealer program and the app come on the heels of Guardian’s recent rebranding. A new logo and tag line—“At the Heart of Your Connected Home”—for resi and builder business divisions are in place to give customers “the correct perception of Guardian as a customer-centric technology firm specializing in security and automation while providing the most reliable, technologically advanced services to homes and businesses,” the company said in its announcement.

The rebranding project, which took a year to complete, was initiated to reflect the company’s evolution and position it for the future, Lininger said.

“We always keep our brand awareness at the top of our mind, Lininger said.