HDCCTV Alliance details

For those of you wondering about this amorphous HDCCTV Alliance, check out my full story here. I've known about this stuff for a couple weeks, but I was honoring an embargo until they got their web site ready and the specification posted. You can find further information at their web site. Since this is the blog, I'll say that some of this HDCCTV stuff does sound attractive. Certainly, if the picture is as good as they say it is for live viewing, people are going to dig that. I've yet to see something on a show floor that's as good as a high-def TV viewing experience, and they say they can deliver that. End users will eat that up. And for upgrading a current analog system to HD or "megapixel" capability without having to rewire? That does seem like a no-brainer in some instances. As long as the DVR is still addressable, there are a lot of places were an IP camera would just be overkill if you could get two megapixels with analog. It's going to be interesting to see how this shakes out.


The current SD Analogue paradigm in terms of DVR and Camera architectures still offers the most effective solution for 80% of the CCTV Installations in the world. The elegance of the HDcctv architecture is that it can leverage existing Co-Axial Cable and utilize existing DVR software and firmware architectures to offer and affordable and easy migration to HD Video.

IP Camera's were a concept 8 years ago and are still a niche product, the market requirement is for IP enabled Video, and the business case for IP enabled CCTV Camera's is still questionable where as IP enabled DVR's have demonstrated strong ROI's.

There is never enough resolution for Security applications, detail is important, the question is how do we deliver the HD Video to a DVR from a Camera in a cost effective manner without losing the detail due to compression, a guaranteed QoS (Fame Rate), at a cost that is affordable to the mainstream Security End User?

IP Camera's has been touted as the solution for many years and year after year we have seen Market Research Companies and IP centric companies such as CISCO predict the death of Analogue Camera's and IP capturing huge market share. The reality is that out of the 40 Million Camera's sold into the Security Industry every year at best case Professional CCTV is absorbing about 2.5 Million IP or Network enabled Camera's (5%).

Furthermore the vast majority of IP or Network Camera's are streaming VGA Video streams and recording at 2CIF!

Maybe HDcctv is not the answer but after 8 years plus and around 5% market share I find it difficult to understand how IP enabled Camera's will solve the HD market requirement for the pragmatic mainstream CCTV User who represents around 80% of the market in terms of installations. I have yet to see a Business Case ROI study for a 16 Camera or less, unattended operation, 4000sq/ft space CCTV Installation that an IP Camera/NVR solution can come close to competing with a SD Analogue Camera and IP enabled DVR, in terms of picture quality, ease of use, frame rate, QoS, cost per channel and ease of installation

HDcctv gives Customers a choice and delivers a architecture that has been proven in the Broadcast Video Industry and makes technical and business sense for the CCTV industry. Video Security Applications are mission critical and life threatening, we need to ensure that we are offering a better, faster, easier and ultimately cheaper solution that at minimum meet the existing base line requirements of SD Analogue without compromise as we move HD Digital Video.