InGrid knows whom to pay off

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07/16/2008
When it comes to media manipulation, the InGrid has few peers in the security industry. Not only have they launched a great set of ads, employing Jerry Zucker, but now they've managed to weasel their way into the annual "Summer Home Security Tips" piece that every crappy newspaper in the country eventually runs. Here's a version of it from the Elk Grove Citizen. The story is provided by ARA Content, which "provides free, high quality feature articles to reporters, editors and print publishers. These features are copyright free and in a variety of categories coordinated to fit the editorial calendars of a typical newspaper. Whether you have a seasonal need or a regular space to fill, our content is available online and updated regularly. All articles are written or edited by professional journalists and the majority include high-resolution photos." When most small-town editors see these pieces come across, they think: "Sweet. Free content. Time to go fishing." Of course, they're paid for by companies like InGrid. Take a look at the actual content the American people are getting from their friendly neighborhood local paper: * Make your home look lived in Ask a friendly neighbor to make sure the lawn is mowed and keep an eye out for unusual activity around your house. Suspend newspaper and mail delivery or have someone collect them for you and make sure the trash cans are put out and brought in on time. The more lived-in your home appears to be, the less inviting it is to thieves. Okay, der, obviously. * Leave a light on Put a few lights and a radio on timers set to go on and off at random times during the day and evening. Leaving one light on the entire time you're away is an obvious sign that no one is around to turn it off. Close most of your window shades, but keep a few open on upper floors for light to shine through and make it look like someone is home. Install motion detector lights by each entry to your home, including the garage. Thieves don't want to be in the spotlight! Yep, that's pretty similar to your first point there. * Don't invite a climber Don't leave toys or ladders around your yard, they can easily be used to stand on or climb up to break into your home. Likewise, prune back any tall trees with branches near upper windows. Hmm. Haven't heard that one before. If the thief is going to break into a window anyway, why would he/she climb up a ladder to do it on the second floor? * Lock it up It sounds obvious, but lock the doors and windows - more than 50 percent of thieves burglarize homes by walking right in. Use deadbolt locks that can only be opened with a key and forget about hiding the key under a doormat. If you must keep a key nearby, purchase a steel lockbox with a combination that is specifically made to store keys. Yep. Lock your house. Good tip. * Sound the alarm A survey by Temple University found that alarm systems, when used with other precautions, reduce the likelihood of burglary by more than 60 percent. InGrid Home Security is one of the first home security solutions that works wirelessly through a home's broadband connection and is built with multiple system backups for added safety - that means there is no single point of vulnerability such as phone lines that can be cut. Wireless home security systems also allow for monitoring, arming and disarming from anywhere, via a Web site to let you double check on your home while away. InGrid offers around-the-clock professional monitoring and the money-saving option for homeowners to install the system themselves, allowing them to set up sensors wherever they would like, for both emergency and non-emergency alerts. Whoa. Seems to me lots of companies offer wireless backup. But Johnny and Sally Consumer might think, 'Gee, that's a new idea. I'm going to buy an InGrid system! Sign us up!' This is not responsible newspapering. This is, however, insidious marketing. Good for InGrid. Ethically bad for the crap newspapers who print this garbage. They are not serving their readers unless the piece is clearly marked as advertising. * Don't squirrel valuables away Thieves aren't dumb, they know people like to stash their goods under the bed, between the pages of books and in the sock drawer. Store your valuables in a safe-deposit box at the bank or in a safe you can bolt to the floor. Taking a few simple precautions before taking off for vacation can provide the peace of mind you need to relax during your time off and come back to home sweet, secure home. Thanks Elk Grove Citizen. I totally feel safe now!