Learn what to do (and what not to do) on social media. Plus, dude, it's free.

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01/27/2010
How topical and timely! The Central Station Alarm Association held it's first free webinar last year to positive response. That first webinar was moderated by Bob Harris of Attrition Busters and provided useful information on battling attrition and getting out of the trap of competing by price alone. Now CSAA is gearing up for the their second free webinar, the first of 2010. CSAA is holding the next installment on Feb. 17 from 2:00-3:00 p.m. Eastern, and this time they're focusing on social media tools including LinkedIn, Facebook, Twitter, and CSAA's wikis. From the latest edition of CSAA's Signals:
Sign-up to our First Free Webinar of 2010 CSAA Webinar: Social Media Networking: Help or Hype Five Ways to Boost your Company Image You are invited to participate in the first CSAA webinar of 2010 on February 17, 2010 2:00pm-3:00pm ET! Find out why CSAA is involved in Social Media, whether your business should use these social networking / collaborative tools, and more.
I spoke with CSAA's VP of marketing and programs Celia Besore and she said the webinar furthered CSAA's misison. "Part of CSAA's mission is to help our members become better and better-known," she said. "This is part of that." Celia said now was the time to address social media and attempt to educate CSAA members on the potential benefit to their business of learning about and embracing social media tools. "This is not just for the media or just for teenagers," she said. "Corporations are using these tools seriously every day. They have entire divisions and legal departments dedicated to running their social media programs." Celia sent me another mailing with more specifics on the webinar:
Find out how Facebook, LinkedIn, Twitter, and Wikis are being successfully used by companies outside and inside the alarm industry. Find out how you and your company can take advantage of these tools to increase your company's visibility in the marketplace and improve performance. The panelists are: Moderator: Wanda Valenteen, Central Station Manager, The Protection Bureau Presenters: Cheryl Perez, Director of Marketing, Alarm Detection Systems, Inc. (LinkedIn) Melissa M. Courville, Client Services & Head of Marketing, Dice Corporation (Facebook) Jennifer Bruce, Account Executive, The Bold Group (Twitter) Celia Besore, Vice President of Marketing & Programs, Central Station Alarm Association (CSAA) (Wikis)
Interested in attending? I'll be there doing coverage for SSN, and if you want to participate, you can reserve your free seat here or by contacting Celia Besore, CSAA VP of marketing & programs at 703-242-4670, Ext. 16. This kind of education is extremely important as social media becomes more popular. One certainly wants to avoid certain social media faux pases (is that the plural of faux pas?) such as these gaffs addressed by my fearless leader, Sam in a recent post.