Local Chamber of Commerce fetes Apx

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09/02/2008
Congratulations to APXAlarm—a residential security company that's pioneered the successful summer sales model, and along the way has become one of the largest companies in the country—for being named Business of the Year by a Utah Chamber of Commerce. Here's the Aug. 31 press release. (You have to scroll down a bit to read it.) I do a lot of reporting on Apx, and it's one of the companies that I find the most interesting. Everyone's got an opinion about APX. They're wildly successful, and they certainly manage to piss off lots of local alarm companies. Now, I've got no doubt that there are many legitimate complaints out there, but it seems to me that where there are problems, it has much to do with the nature of the business—door-to-door salespeople can be very annoying. (Double the annoyance factor when the person doing the knocking is a 20-something know-it-all.) Apx is also experiencing some normal growing pains, figuring out the best ways to manage its enormous sales force. That's something they've got a responsibility to do, and Apx execs appear to be taking that responsibility seriously. In fairness, there are also several other summer-sales model companies (and traditional-sales-model alarm companies) that are out there knocking doors. They're not all Apx employees. I wondering though, does it ever seem like some of the local companies who complain about Apx are doing a lot of, as my mother would say, bellyaching? Like they just don't like the competition? Like they think they own the customers in their town or region? However you feel about Apx, you've got to admit, it's a remarkably successful sales model, managed by a smart group of people. Add the timing of this release to a list of their smart moves. It appears from my online searching that they were given the award in May...but, looking for some positive ink, they just made the announcement Aug. 31.