LoJack launches SafetyNet to track and rescue wanderers

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02/13/2009
LoJack, best known for helping bust crooks who try to steal your car is moving into people tracking with the launch, announced this week, of LoJack SafetyNet, which fills a market need for a solution that tracks and aids in the rescue of people who are at risk of wandering, including those with cognitive and developmental disabilities like Alzheimer's, autism, Down syndrome and dementia. The SafetyNet launch comes on the heels of LoJack's acquisition of Locator Systems, which provided technology to Project Lifesaver International (PLI), a network of more than 900 law enforcement/public safety agencies nationwide, which have been trained and certified in the use of electronic search and rescue technology. LoJack is now in the process of rendering Locator Systems technology more durable, eliminating equipment costs for law enforcement and public safety agencies, and establishing a working relationship with PLI. This seems like a natural expansion of the PERS market, and one that PERS providers could potentially get in on. It brings to mind a recent story I wrote on WindTrac and its admonishment that the industry do more, exploit all the avenues for growth before it, and go mobile. I'll be adding quotes from Paul McMahon at LoJack when I talk to him.