Monitoring company employs social media savvy to help those in need

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06/23/2011

I came across an interesting story in my Google Alerts this morning. Seems there's another security company--Texas-based Smith Monitoring--that's using social networking to both increase its brand awareness and help out those hard-hit by the recent tornadoes out in the mid-west. Specifically, Smith is donating money to victims of the Joplin, Mo. tornado that killed almost 200 people, injured many more and cost millions in damage. I wrote a story recently about another security company, Atlas Security, based in nearby Springfield, Mo. that's going above and beyond to help out as well.

We've written here at SSN before about social networking. I've covered webinars on how to use Twitter, Facebook and LinkedIn in business. I read a blog post recently from JF Champagne of CANASA who said social media basically had no relevance in a business setting. Provident Security's Mike Jagger called him out, appropriately, in a following tweet ("Is CANASA trying to become even less relevant on purpose? The column on social media was embarrassingly ignorant," Mike tweeted to his 1,452 followers.)

People who want to help out can visit Smith Monitoring's Facebook page and click on the like button. When they do, Smith will donate $.50 to recovery efforts in Joplin. There's also an easy button you can click on to set up a "movement" by notifying your contacts of how they can help... the whole time, Smith is getting more clicks on their Facebook page, more "likes," more name recognition and positive press for their philanthropy. And the survivors in Joplin are getting much needed aid.

Here's a link to the story.

And here's a link to Smith's Facebook page.

They've got close to 1700 likes so far. Drop by today and give through a simple click.