More creative dealer incentives

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01/04/2011

I wrote a story a while back about Baltimore-based AlarmWATCH doing some creative dealer incentives. They brought competing dealers out for a day of tailgating and football. Now this morning I came across another monitoring company setting up some friendly competition with a cool payoff for dealers.

SentryNet's sending dealers on a cruise to Cozumel...

"SentryNet is planning their annual dealer conference in 2011 and has booked cabins and meeting space on the Carnival Elation for their dealers and the few lucky vendors who sign up.  Dealers are earning their tickets to get on-board by doing what they do anyway; putting accounts on-line with the industry’s best independently owned monitoring station.  They receive bonus points for using enhanced services and attending industry meetings, on a state and national level."

That's cool. Sounds like a nice way to encourage dealers to get out and grow their businesses.

"We have been gathering our dealers annually for the past 16 years in different locations to educate, entertain and celebrate. These annual dealer seminars are usually held at fun locations so we can get together for two or three days. We provide CEUs, with a mini trade show in an atmosphere that encourages our dealers to share success stories and network with colleagues. Many dealers have established and maintained friendships over the years at these meetings. It also gives vendors and dealers a chance to network one on one in a relaxed atmosphere that helps build the personal relationships necessary for doing business together. Vendors usually sign up early to get a good space and a chance to be on the agenda for panel discussions or CEU classes," said SentryNet VP of operations Michael Joseph. "The prime locations are our way of thanking our dealers for their business. Past years have included locations at resorts, casino’s, and historic venues; generally in the southeastern US. Last year’s event was held in Clarksdale, Mississippi, 'the birthplace of the blues and home of Morgan Freemen’s Ground Zero Night Club.'"

The ocean-bound dealer conference will include a mixer and mini tradeshow as well as class time for those dealers and employees who need to attain their NTS CEU’s for licensing renewals.

“We believe this will be our best attended and most remembered conference,”  David Avritt, president and owner of SentryNet said in the release. “We stress to our dealers when you work hard, you have to learn to play hard and in the end you will succeed.  This is just one way we can assist them in the process.”

More information on SentryNet’s 2011 Dealer Conference can be found at SentryNet's site.