More holiday good-heartedness... plus, Deion Sanders!

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12/21/2010

So, I've been doing a lot of writing about Monitronics, lately. I wrote about two recognitions they got from market research company Frost & Sullivan in the last couple weeks. And then on Friday, the announcement came out that they had been acquired by holding company Ascent Media for $1.2 billion. That's a lot of cash... And a lot of due diligence looking into a company that, according to Ascent CEO William Fitzgerald, "has grown revenues and EBITDA organically for 16 consecutive years." Nice work guys.

I first started writing about the possibility Monitronics would soon sell back in August and at the time, Jennifer Holloway predicted the company's sale before the end of the year. Spot on, Jennifer. Spot on.

Now just today, I received a press release that Monitronics has been pitching in on the charity front. That's another favorite blog topic of mine: taking a look at what security companies are doing to help those in need.

Deion Sanders’ nonprofit, PTA (Prime Time Association) hosted its annual Christmas party in Fort Worth to deliver donated gifts to 7,000 children and their families on Saturday, Dec. 18. Monitronics was represented by Lakesha Moore, and Travis Prater. During the event, needy children were provided with toys and clothing.

From the Monitronics release:

"We are less than a week away from Christmas, but Santa came early for many children on the 'nice list' Saturday. Monitronics and Deion Sanders’ nonprofit, PTA (Prime Time Association) joined forces, once again, to deliver smiles to local children."

Good work guys. Again, from the release:

"'PTA believes that one of the most lasting experiences in childhood is Christmas—each and every child deserves to have that experience,' said Sanders. “With the help of companies like Monitronics, we are able to reach more and more local children every year.'”

Prime Time Association is a 501(c)(3) nonprofit organization founded by Deion Sanders in 2008. Their mission is to serve communities by reaching and teaching youth through sports and education. They promote positive self images and invest in the mental, spiritual, physical, financial, and overall well­being to build stronger kids by reinforcing education.