New PR/media exposure resource could help security industry pros

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03/19/2009
I was pleased to see get an email recently from John Sternal, proprietor of the Understanding Marketing website, concerning a new toolkit for small business owners, including security products professionals. According to the attached release:
Security products professionals need help promoting their services in this market but do not wish to hire a PR agency for increased media exposure. To help overcome this, Understanding Marketing [on March 17] launched the PR Toolkit, an affordable new e-Book that helps smaller firms generate their own public relations tactics to increase their client base. Authored by John Sternal, a seasoned PR professional of nearly 20 years, the new PR Toolkit provides insight to help small businesses leverage the power of media awareness to promote their companies and generate bigger profits. Understanding Marketing offers DIY marketing and PR information for small businesses and the PR Toolkit serves as an agency-in-a-box for any company looking to insource and get publicity on a shoestring budget.
Well, any small business could use all the PR help they can get in this economy.