New York Times discovers summer alarm companies

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06/12/2009
Anyone who knows me knows how much I like the fire installation business and the residential security business. Aside from politics and art, they're my two favorite sports. I know I'm not alone. Well, I've got some good news for those of you, like me, who can't get enough of this kind of news: the mainstream press seems to be catching on to these hot topics. It was a mere two weeks ago that Bart Didden, of USA Central Station Alarm Company, had his photo in the front section of the New York Times (See May 28 entry.) Today topped that. There was a story about summer model alarm company Pinnacle Security on the front page of the New York Times this morning. The reporter did a good job with the story, although he didn't seem to realize that Pinnacle is one of many summer-model alarm companies, and that it's smaller than the two dominant players--Apx Alarm and Platinum Protection. I did like that he didn't hesitate to come right out with the fact that most of the kids who work at these summer model companies are Mormons who've previously spent two years as a missionary pushing a much harder sell--God.

Comments

Check your facts. Claiming Platinum is one of the two dominant companies, is just flat wrong. Pinnacle doubled Platinums business last year, and will most easily do that again this year.

I'd love to hear from the actual salespeople about what's more likely to get someone to open their door: God or security alarms.

Dear Anonymous:
Thanks for your comment. I checked my facts. Check my blog entry today for details.