Salient Systems making a play?

I really don't know much about Salient Systems, but a release they put out this week just caught my eye:
Salient Systems Corporation, a leading provider of advanced, network friendly video management software solutions announces the expansion of their national sales presence with the appointment of Christopher Meiter, as Director of Sales - Midwest; Phillip Heydt, Regional Sales Manager - Southeast and Kenneth Frank, Regional Sales Manager - West Coast. They will be responsible for all business development in key vertical markets, integrator recruitment, and development of strategic accounts.
I know, I know: Who cares about regional sales-guy hires at a manufacturer you've never heard of (despite their assurances that they're a "leading provider")? Well, they must be doing something right - they've got to have a bit of cash on hand and some good technology to lure they guys from their last jobs: Mr. Meiter recently served as Director of Business Development at Honeywell Video. Mr. Heydt recently served as National Account Manager at Diebold. Mr. Frank recently served as Regional Sales Manager at Honeywell Integrated Security. I've heard of all of those companies, certainly. Who knows what those titles really mean, and who knows if they left of their own accord or got asked to leave? Still, it made me notice Salient and I'll be paying attention to see what they do next.