Securitas Systems' new name: Niscayah

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01/29/2008
In a relatively conservative security industry, the latest news out of Stockholm has to be considered fairly bold: Securitas Systems, the integrator that spun out of Securitas, has announced it will officially change its name to Niscayah.
I know: Niscayah? According to the release, it means "secure and reliable" in Sanskrit. But you knew that. I knew a name change was coming. Apparently, after the spin-out, Securitas Systems only had claim to the Securitas name for two years, anyway, and they probably didn't want to wait until the deadline was upon them. Intellectually, I think this is a great move. It's different. It emphasizes the company's reputation for creativity. It says that the company is about more than just traditional security. But can you reliably google it? It took me a few practice runs to remember how to spell it (k or c? h at the end or no?), but I did get it eventually. And does it say "security" at all to your average end user? I'm not sure. What do you guys think?