Telguard frees dealers from 2G obstacles

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04/20/2016

Telguard recently announced its new Freedom program: providing dealers with funding and equipment for 2G conversions for a $9.95 monthly fee per 2G account. Shawn Welsh, Telguard’s SVP of product line management and marketing, told me that the program helps the dealers who haven’t yet figured out how to deal with the sunset.

The sunset is an old topic, and Welsh said dealers have probably gotten a little fatigued hearing about it. He said that Telguard looked to why some dealers hadn’t started.

“What it came down to—what we heard a lot of times—was [that] some of the smaller independent dealers just simply didn’t have access to the cash that they were going to need to go and try to swap everything out,” he said.

Barriers specifically include the cost of the hardware, sending out a truck for installation, and the concern of whether the customer would disconnect their service after hearing about the needed upgrade. “When the security dealer installs the unit, we will actually … pay them [$50] for the installation of the unit,” he said. 

“We also include the ability to integrate our home automation platform, HomeControl Flex, as well as Arlo cameras from Netgear, all for that same price,” he said. “Now the dealer can go in and he can try to upsell the customer to new features.”

The program is open to all dealers, Welsh said. Telguard announced the program at ISC West.