TI wants to make it easier to make DVRs and IP cameras

Texas Instruments will commodify the industry yet:
The reference designs offer a cost-effective electronic bill of materials (eBOM) at less than $40 for the IP camera and $60 for the DVR, while also including a full complement of analog ICs, ranging from power management to interface devices from TI. This enables customers to quickly create cost-sensitive products such as IP cameras, IP modules for closed-circuit TV cameras, digital video servers (DVS), DVRs and network video recorders (NVR), reducing development time from approximately 160 man months to only four months.
Check the details here and here.