The value of an IP address
As promised in my last blog, I’m going to touch on another service discussed in Ken Kirschenbaum’s new technology seminar, held last Friday, that could offer some significant benefits to monitoring companies.
The company, called Keep Your IP, is an IP forwarding service that allows dealers to retain their IP addresses, giving companies the ability to move from one central station to another without sacrificing the value they’ve built within their organization. Davin Roos, president of Keep Your IP, discussed several benefits of maintaining IP continuity. The crucial word? Control.
If, for instance, a dealer wants to partition some accounts, or even sell the entire organization, the fact of selling to a company that uses a different central station can devalue the sale, Roos explained. Having your own IP address (and, by extension, your own server) can help companies avoid incurring costs that result from the man hours required to make necessary changes. Roos added that the company is working with some of the major central stations to bundle packages that feature the service to dealers.
Some additional benefits for dealers include having the luxury to move central stations if a current one is under-performing, greater RMR consistency (especially during times of economic crisis), and the freedom to make changes after a central station switches their Internet service provider.