Wall Street discovering Brink's Home Security, but are they doing their homework?
Here's another Wall Street convert talking about what a smart investment BHS is Mostly, it's more of what we already know: Brink's Home Security is a very well run company. One problem I note, is that this guy's not reading Security Systems News. It's obvious, because loyal readers know well that BHS is about to undergo a major change. The name Brink's Home Security is going away and the company plans to rebrand within the next few months. I'm not doubting the ability of Brink's to survive the rebranding (or acquisition by another brand perhaps?) After all, it will still be a smart company run by smart people. Still, you can't underestimate the importance of brand names. Just look at the buzz caused by Smith & Wesson Security Services when they've barely gotten off the ground.