Okay, so it's not really the limelight, so to speak, but it is mainstream, and therefore pop! At least, it's a more pop context than the one in which I'm used to seeing false alarms and verification discussed (that would be Security Systems News' False Alarm Ordinance Watch column).
I've noticed something strange over the last few days... I've seen sizable stories in the mainstream media about false alarms, false alarm ordinances, enhanced call verification and video verification.
These are stories aimed at end users that are talking about false alarm rates and ordinances in place as well as the different technologies available to alarm companies to combat false alarms. The mainstream media is talking with alarm company execs and industry experts. Makes me wonder if Security Systems News was on to something when we asked the association guys, "Should there be an appointed representative that speaks for the industry to the public?"
These are stories that quote industry guys from FARA and SIAC. These are news spots that highlight verification technologies (Hey, there's Corey Boggs, operations manager at Richmond Alarm Company, on NBC! (I interviewed Corey's uncle, RAC president Wayne Boggs recently when RAC expanded it's operations.) Corey's teaching end users all about Videofied, by the way... There's a new end user coming, one that's not afraid of technology, one that wants contact with a technologically advanced system and wants to help catch bad guys.), and educate average consumers about what's out there and available to them (And that's Safeguard Security's Travis Moss telling ordinary average viewers of ABC about verification technology.). And here's a story about a solution that's bringing live video feeds from local surveillance cameras into police cruisers (thanks for the tweet @SonitrolPacific!).
"It's nice to be on the cutting edge and to be known as people who are working with police departments," Corey told me on the phone. "What's weird for me is that my competition in Richmond really doesn't have a relationship with the police department--we dispatch them all day long, but the police departments have never been a group that we've done really well with, I don't think. We have all these false alarms and so they view us in a certain way. We've been able to address that and break down a few of those barriers in town. It's been fun." Corey and the gang over at RAC can be found at their site.
The fact that these news pieces were intended for end users, appeared in end user focused, mainstream media got me thinking once I got over that weird feeling... You know the one I mean... like when you were a kid and you'd see your Math teacher at the movies and you'd be like, "What are you doing here? You're not a person... You can't be outside of school, going to see Robocop just like me."... Or maybe it's just me... Maybe you never saw Robocop ... or took math--I don't know your life.
Well, I got that same feeling seeing someone from RAC on NBC, and seeing Ron Walters quoted in a regular newspaper.
Anyway, I started thinking about how today's end user is different from the end user of yesterday. I think end users today want to know more, be involved in more, understand more about everything that touches their lives. If there's an ordinance in place to control false alarms and penalize those who perpetrate them, they want to know where false alarms come from and what they can do to fight them. If they have a piece of technology (their security system, for example) as part of their lives, they want to not only understand how to turn it on, but interface with it and have as much control over it as possible. In fact, I've been hearing as much from industry luminaries like Monitronics' Mitch Clarke and American Alarm's John Tanner (pick up the October, 2010 and December 2010 issues of Security Systems News, respectively, for a look at SSN's feature "How I Use My Panel").
It makes me think more than ever that video and audio will be increasingly more common as time goes on. As technology improves and pricepoints come down. End users are going to start demanding it--especially if they're learning about it on their nightly newscasts.
It seems to me great opportunity lies in coupling different systems together, including security (along with two-way audio and video), home management, environmental controls, lifestyle stuff AV entertainment libraries, shopping lists, calendars, bill paying, etc., etc., and managing said systems through a mobile platform.
It's certainly time to embrace technology and bring everyone and every tool onboard to help fight false alarms.