So I just saw my first prime time, broadcast network commercial for the brand-spanking new Broadview Security, formerly Brinks Home Security. It happened very quickly... I definitely saw the new logo and got the sense that they were there to protect me, which is good, and they certainly aren't wasting any time in educating the public on who they are and what they do. But the thing that sticks in my mind most was the (so it seemed to me) overly emphasized, prominently featured words "Rapid Response," which appear in all the Broadview Security commercials online at YouTube. I'm no expert, but isn't there some brand dilution going on there? Isn't this kind of like McDonalds airing a line of commercials in which they say "We're the king of the burgers, the veritable burger king!"? Interesting. I saw it on FOX while watching "Family Guy" reruns, so take my opinion with a grain of salt. Keep your eyes open for it.
Just read this story from Minneapolis CBS affiliate WCCO about some rather questionable sales tactics allegedly carried out by an ADT salesperson. ADT has said it does not condone the salesperson's actions. Well, I should hope not. It's a shame that people can't rely on actual events and the truth to make the sale. According to many, the current economic climate should give plenty of fodder for people to come to the conclusion they need to better protect their lives and their property.
Just got an email concerning NBFAA's swearing in of new Executive Committee members. A portion of the release follows:
IRVING, Texas--The National Burglar & Fire Alarm Association swore in three new Executive Committee Members during the General Membership Meeting at the Electronic Security Expo (ESX) on June 25. "Officers, elected and appointed, are guardians of the reputation as well as the property of the association, and play vital roles in its preservation and progress. It is their obligation to act for and on behalf of the association and to maintian and adhere to the highest standards of ethical conduct," said NBFAA Immediate Past President George Gunning, who swore in the new members. The three newly elected officers are: * Charles "Dom" D'Ascoli, Smoky Mountain Systems Inc., elected to one-year term as vice president/president elect * David Koenig, Capital Fire & Security Inc., re-elected to two-year term as treasurer * Ralph Sevinor, Wayne Alarm Systems, Inc., elected to two-year term as vice president.More information on NBFAA and ESX co-founders CSAA can be found by clicking each clickable word.
Well, I'm back from my staycation, which is, of course, where you don't go to work, but you don't really go anywhere... What that meant for me was checking my work email, and the Security Systems News website, but not doing anything with or about them. I also did nothing about the guilty feeling I had every time I looked at my last blog post about the last minute CSAA @ ESX tweet service, which is obviously outdated now... and has been since Friday, June 19 at 5:00 p.m. Oh well, time to post. I got an email from Mike Miller over at NBFAA on the 19th. The email is a plea for support from those of us in the industry on behalf of SIAC. From the email:
SIAC works for you whether you're a member of NBFAA or not. We know that good policies for the security industry are essential to ensure our industry progresses. We all need their help and, in return, they need our help. SIAC is a nonprofit that operates solely off of donations from y ou, the security industry. Their work has saved the industry millions of dollars by ensuring that workable policies are put in place. We need to ensure they can continue to support our causes. You can help by making a contribution.Donations to SIAC can be made at their website or can be snailmailed to: SIAC 13541 Stanmere Drive Frisco, Texas 75035 SIAC has put together some info, found here, that explains how they help the industry. More info on SIAC can be obtained from SIAC executive director Stan Martin
I got my latest edition of the CSAA's Signals yesterday, and I noticed that there's still time (but only just) to sign up for CSAA tweets during ESX. If you already have a Twitter account (and who doesn't these days?), all you need to do is text "follow CSAAintl" to 40404 by close of business today (that's Friday, June 19, 2009) and you'll be all set. If you don't already have an account get going! It's free so there's no excuse. Have a good weekend all ... Try to stay dry :-( Hurray for summer in New England.
I just found out the City of Richmond, Va. has moved beyond the testing phase for the External Alarm Interface Exchange project I wrote about earlier in the year. The two year pilot program saw more efficient handling of data transmission from alarm panels to centrals to PSAPs and eventually led to the computer aided dispatch system being designated as an American National Standard. Vector helped with the program, and now Intergraph has put the program into practical application in Richmond. Proponents of the alarm signal automation standard say two to three minutes per alarm signal could be saved, allowing emergency responders to get on the scene of the emergency much more quickly, improving the chance of saving lives and protecting property. Look for a story on this at Security Systems News.
A release from Richard Hahn and Associates shows that altruism is alive and well in the security industry. According to the release, Mission 500, a non-profit, security industry-focused initiative that is dedicated to serving the needs of children and communities in crisis, raised funds to sponsor 70 needy children at the recent Expo Seguridad Mexico. In addition to an auction featuring donated electronics from corporate sponsors including Bolide, GE Security, Giprex, Samsung GVI, and Syscom, Mission 500 also received a $10,000 donation (from ticket sales) from Giprex and Ventas de Seguridad. Former Miss Mexico, Letty Murray was on hand to emcee the event and help motivate the crowd. Other corporate sponsors of and donors to the Mission 500 auction included Altronix, Bosch, CAA, DSC, HID Global, Inalarm Distribution, ISC West, LRG Marketing Communications, Expo Seguridad Mexico, Panasonic System Solutions Company, SIA, Ventas de Seguridad, and Quaddrix, among others. I blogged about another Mission 500 auction at ISC West that raised more than $12,000 for children in need.
I got this release from the NBFAA recently, and was impressed with the altruistic nature of their actions. According to the release, the NBFAA has awarded more than $45,000 in scholarships through the Youth Scholarship Program. Currently, a dozen state chapters participate in the national program. These states conduct local and state programs and their top student competes for the national NBFAA scholarships. The state programs generally award $1,000 or more to their winners. The NBFAA is the nation's oldest non profit trade association dedicated to representing, promoting, and supporting the electronic life-safety and security industry.
Life Alert (previously called LifeCall), the PERS company that gave us the iconic "Help, I've fallen, and I can't get up!" has won a victory in court. A year ago Life Alert was locked in a lawsuit with pharmacy chain CVS Caremark and its PERS partner, Connect America Medical Alarm Company, which markets its PERS products through CVS' retail chains. My predecessor Leischen Stelter wrote all about. On May 26, the U.S. District Court sided with Life Alert in its legal battle against Medical Guardian, LLC, Tracking Now, LLC and Tracking Now president Geoff Gross--Wait a minute... is he related to Connect America president Ken Gross, who was involved in the aforementioned lawsuit against CVS? ATTENTION GROSS FAMILY: PLEASE STOP MESSING WITH AMERICA'S ICONIC PERS COMPANY!! Medical Guardian, Tracking Now and Geoff Gross are now permanently enjoined from using Life Alert Emergency Response, Inc. trademarks in any way, including but not limited to, bidding on them as keywords in internet search engines. The injunction stems from a lawsuit filed by Life Alert against Tracking Now and Geoff Gross in July of 2008. Life Alert has been providing PERS services and helping seniors get back up for 22 years.
News from the CSAA informs us that Vector Security president John A. Murphy and Altronix Corp. president Alan Forman are deserving of some applause. The most recent edition of CSAA's Signals reports Murphy received the Triton Tri-Association Award in recognition of his industry statesmanship and his efforts to promote good working relationships among the three associations--CSAA, NBFAA and SIA. Established in 2004, the Triton Award recognizes an individual's commitment to advancing the industry through the work of the three associations. Past winners include Stan Martin, Charlie Darsch, Marc Mineau, and Ralph Sevinor. Forman won SIA's George R. Lippert Memorial Award in recognition of his contributions to SIA and the security industry. Congrats to both for careers well-led and well-recognized.