LaserShield's massive marketing campaign hit daytime television audiences recently when it was featured on The View as one of several products promoted by Dr. Gadget (you know, that slightly crazed, high energy product promotion guy). Here's the YouTube link: Other than the star power of Dr. Gadget, I'm sure the ratings for that particular episode was fairly high as Sarah Jessica Parker was the featured guest and the Sex and the City movie was hot! So now stay-at-home moms, retired folks and Sarah Jessica Parker fans all over the country will be wanting a LaserShield system. Or that's the hope anyway. And, in typical daytime talk show fashion, everyone in the audience went home with a LaserShield system, too. LaserShield is all over the place lately. I heard an advertisement on XM Radio a few weeks ago and I'm sure they're using all sorts of other advertising channels, too. You don't typically hear about security in your day-to-day activities, but then again, LaserShield isn't exactly typical.
ABI Research just released a new study reporting that the market for digital cellular transmission of alarm signals to central stations is expected to increase to 7.5 million in 2013. In 2007 digital cellular communication was at fewer than 2.5 million. That's three hundred percent growth in six years. Wow, integrators and manufacturers better be paying attention. The report cites the Feb. 18, 2008 AMPS sunset deadline as a significant driving force for the adoption of digital cellular communication (which, if you're reading this you certainly remember as the date that the FCC allowed cellular providers to discontinue the analog portion of their service). I think the adoption of cellular transmission is a given in this day and age, but that's just because I'm of the Millennium Generation and have owned a cell phone for a large part of my adult life. However, I realize there's a lot of hesitation and concern from security providers about the reliability of cellular networks, especially as primary communication methods. There's been more than one occasion when I've received the network-is-currently-busy-or-unavailable message from my cell phone carrier, so I think security providers are rightfully insecure. However, there isn't a lot of doubt in my mind that cellular communication will not only improve but will be largely accepted by the monitoring industry. That said, it's not always the cellular provider that lies the problem. During the whole AMPS scramble, I heard a lot of complaints (off the record, of course) directed toward manufacturers who were not releasing products in time to provide installers with a solution to replace AMPS units. But, I'm sure they're paying attention now.
Those Israeli's, they continue to make interesting contributions to the security world. According to this article, an Israeli company called Bio-Sense has developed a mathematical algorithm that can decipher between a dog's emergency there's-an-intruder-at-the-door bark and the routine let-me-out-I-need-to-go bark. The company is developing a dog collar for the consumer market which, when activated by the emergency bark, will send an alert to the homeowner or security company. There were no details about alert specifics and I imagine the probability for false alarms would be fairly high since, for example, my neighbor's dog seems to give that emergency warning bark every time someone walks by the building, but, the concept is fairly creative and I like the idea of Rex being more than just a physical threat and actually part of security. So, you think your little yippy dog can't hold his own as a guard dog? Well, Bio-Sense says it can work with any dog. "No matter a dog's breed, age or size, company executives say, the system can be trained to recognize the unique characteristics of the animal's emergency bark. So, there you go, finally Fido can earn those expensive doggie treats. But, if you're looking for a "real" guard dog, check out Titan in Martha's blog - Now that's the real deal.
So i hear a good amount about remote monitoring in the security industry and i've seen plenty of demonstrations that should make me a believer, yet some doubt remains that the residential market will embrace it. However, yesterday i spoke with Paul Dawes, the CEO of iControl, about being selected as one of only two companies that have been publicly announced (out of a reported 1,700 who submitted applications) to develop an application function for Apple's iPhone. That means people with iPhones can select an icon on their application page to access their iControl functions including arming/disarming their system as well as home automation functions like lighting and entertainment control. You know, the cool fancy stuff. Back in April, iControl received $15.5 million in funding from Kleiner Perkins Caufield and Byers, the venture capital firm which runs Apple's iFund that's designed to advance functionality and development of the iPhone. Part of the money iControl raised will be used to specifically develop the iPhone application. So not only is iControl part of the "cool" revolution in security, but they also get to do some cool things like attend Apple's Worldwide Developer Conference in San Fran on June 9 (where Apple is rumored to be releasing the next version of the iPhone, OS 2.0). However, Dawes didn't think the company would be demonstrating their new product, but I asked him to say hi to Steve Jobs for me anyway, but I doubt he'll remember.
Video just keeps getting cooler. Here's an article about a digital surveillance company called ICOP that just released a product called ICOP LIVE, which pushes live video streams to responder vehicles and/or to any authorized viewer "without special viewing software." I have a couple calls out and I'm still not sure whether or not this company works with private security companies/monitoring stations, but it seems like a useful technology to incorporate into the security world. I realize that video really isn't all that prevalent in many monitoring stations yet, but the prospect of dispatching an alarm and then sending the responding officer live video of the scene sounds like technology worth checking out. Plus, it might actually help improve the relationship between cops and private security. Maybe.
I had a conversation yesterday with Jeff Crews from 4HomeMedia (a software company) who is also a member of the Z-Wave Alliance (members of this Alliance all incorporate Z-Wave wirelessly technology into their products so they can "talk" to each other). Earlier this week, the alliance demonstrated a security solution for major cable providers at The Cable Show in New Orleans as an option for cable companies to offer a security component to their customers. It made me wonder if cable companies would really consider selling security to their customers, and, more importantly, if homeowners would embrace purchasing security from them. It seems like a similar situation with telco companies, and on the surface, it seems like a natural extension of services. However, I've heard from several security industry folks that the business models are too different. For example, telco companies, like cable companies, don't have the customer service infrastructure to support security (I've always been put on hold when calling the phone company). I suppose there's a solution to that problem, like outsourcing calls to a specialized security division, but that seems expensive and, frankly, isn't that what they already do? Plus, I feel like the cable companies can barely handle what they do and don't exactly have the best track record. For instance, my neighbor had her cable knocked out during an electrical repair and it took the cable company over a month to fix the problem. I mean, really, would people wait a month to have their security system repaired? That doesn't exactly exude a sense of security. But, I definitely think the Alliance's appearance at the show is worth a second thought.
So I was just checking out this company, uControl, who just released a touchscreen control panel that can either works as its own wireless alarm system or with an existing installed alarm system. Frankly, I don't know that much about this company yet (interviews are pending), but I was struck by an eerie similarity to the company, iControl, who is also developing a similar touchscreen alarm system and I guess the similarity in name is fairly obvious. Despite the uncanny similarities, the touchscreen panels seem pretty cool and innovative. I had a chance to try out iControl's panel at ISC West and it was definitely snazzy, yet intuitive. You could do the typical alarm things like arm/disarm as well as view video cameras from the panel. It also had some "fun" features like rotating pictures, and Internet access for checking sports scores, stock numbers, weather and traffic updates. It also had the home automation element which included controlling lights, temperature and such. And even though the company names may be confusingly similar, these companies are making security cool.
So in my search for news this morning, I ran across this "security product." It's called the Safe Bedside Table and converts from a table into, well, duh, a club and shield so you can protect yourself from an intruder. The accompanying text gives some explanation: While an alarm system will let you know if someone has broken into your home it wonÃ¢â‚¬â„¢t do much to stop a determined intruder once theyÃ¢â‚¬â„¢re inside. So instead of sleeping with a gun under the pillow try this Safe Bedside Table instead. When not in use it looks like a normal bedside table with modern design stylings but in the middle of the night if you think there might be an intruder the table turns into a club and shield giving you somewhat of a fighting chance."Somewhat" of a fighting chance? I guess that's better than no chance at all. Well, if you were getting all excited about this product, I hate to tell you that the last part of the Web site reveals that it's not actually for sale, but "anyone with a lathe, bandsaw and basic carpentry skills could probably just build their own." Geez, thanks, I'm sure you'll all get right on that. Until then, I guess you'll just have to settle with the gun under the pillow.
I've seen several news reports recently about people who thought their security system was being monitored (and were often paying for monitoring services), but in fact their system was never reporting to a central station. Not a very positive security message. Well, one company, Urban Alarm out of D.C., has recognized this trend too and is marketing its systems by focusing on its testability. This article (actually, it's a press release) urges customers to regularly test their alarm systems to verify transmission and, just so you know, Urban Alarm is willing to help alarm system users out even if they aren't customers. I bet they are. I know this picture doesn't exactly capture the testing procedure, but you get the idea.
So, I just happened to come across this "security" product (and, you're right, this has nothing to do with monitoring). The product is called Door Jamb Armour and it's advertised as a way to repair broken door jambs following a break-in and also a way to secure your door to prevent future home invasions. Interesting. The company's Web site includes this line: Intruders know that kicking in the door is the easiest way into your home. I guess. Breaking a window must be a close second, though. Regardless, this product could certainly be considered a deterrent to a very lazy thief, but I hardly think it warrants the company's logo: "Because you can't afford false security." Frankly, without any kind of security system to detect that, say, someone's trying to kick down your door, I'd say that Door Jamb Armour isn't exactly providing me worry-free nights.