On March 16, CSAA announced that it is officially The Monitoring Association.
To recap: the name change was discussed among members in the second quarter of 2016. It was voted on, and passed, during CSAA’s general membership meeting in early June, 2016, in Fort Worth, Texas.
SSN spoke with executive director Jay Hauhn and the organization’s vice president of marketing and communications about CSAA’s plans for 2017, including the process of changing the name.
In a letter to the CSAA membership, president Pamela J. Petrow noted that “our new name reflects our renewed commitment to our mission: to advance the professional monitoring industry through education, advocacy and public safety relationships. It also emphasizes our long range goals to grow the association beyond our traditional services to embrace the opportunities of our changing industry.” She added that the new name’s meaning “will be reflected in all future initiatives of [the] association.”
Association programs including Five Diamond, Excellence Awards, Online Training, and the Annual Meeting and Fall Operations Management Seminar are also undergoing rebranding and will be re-launched under the new name, the organization noted in its recent announcement.
“The term ‘Central Station’ no longer has wide recognition outside of our industry,” Lasko said in the announcement. “Our new name will facilitate our efforts to educate the public about the critical role TMA members play in public safety,” she said.
“Monitoring life safety events in the traditional central station model remains our core business,” Hauhn said in the recent release. “That will not change. However, our demographics surveys show that members increasingly monitor more than traditional fire and burglar alarms – they monitor medical devices, access control, and other non-emergency but meaningful events. Our new name allows room for the association to encompass all the areas our members are beginning to monitor and any into which they may move in the future.”
TMA’s website can be found at www.tma.us. Member ID numbers and login information for the website will not change. TMA staff will use the email suffix “@tma.us.” All emails to the previous “@csaaintl.org” address will be forwarded.