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PSA-TEC day 2, part 2

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Thursday, May 7, 2009
To try to shake things up a bit, PSA-TEC decided this year to forgo the formal dinner they usually have and to instead allow manufacturers to host hospitality suites, each with a different kind of nosh, which in total comprised dinner. Except for vegetarians. We got some crackers and cheese and some fruit, but that's another matter. Basically, each manufacturer took rooms of varying sizes on the second floor of the hotel, so that the entire floor was consumed. This was slightly disorienting, due to the circular nature of the floor, and I never quite knew where I was after the third drink or so, but I think it basically worked. To get people to visit all of the suites, they had this "Face by Facebook" game (that may not have actually been the exact name) where you had to get a sticker from each suite with the manufacturer's logo on it, then had to hand in the piece of paper so that it could be entered into a drawing for things like TVs, iPods, etc. I did not participate in the "Facebook" thing (more on that later), but I did throw a ball in the Pelco Wii bowling set-up, where strikes got you entered into some kind of drawing. I nailed the strike with a lovely bending ball that slammed right into the pocket, showing that hours and hours in front of my TV at home have not gone to waste (anybody sporting a bowling rating better than 1683?), but there weren't a whole lot of security guys familiar with the Wii's operation, which was pretty dang entertaining. There's a kind of general reluctance in this industry to participate in popular culture, except that everyone's rocking an iPhone or a Blackberry nowadays. If popular culture and technology helps you make money, they're all about it. And I think pop culture and technology could help the security industry make more money if the industry embraced them. Tracy Larson at WeSuite (she's been all over the industry, starting as an end user at CA, then getting into integration) made a good point yesterday: Security is always being treated as IT's bastard step-child, as though security guys don't know technology, when, in reality, there are a ton of talented tech guys in security, it's just that you can't go protecting people's property with beta versions of stuff because, you know, it sort of has to definitely work. So, while IT gets away with things like, oh, I don't know, selling publications beta versions of vertical search engines that don't really work and they know it (cough, cough, that totally never happens, I'm sure, cough, cough), the security industry has long been pretty conservative about the technology it brings to market. This is changing now, obviously. Some of these IP cameras maybe shouldn't be out in the field as "security" cameras. Some of this PSIM software is maybe a little buggy, I'm hearing. It's interesting that when I talked to the guys at CelAccess yesterday, they made a big point of saying they weren't a "security" company. They just did access control. Not security. Is there a way to marry these two ideas: conservatively keeping people and property safe while using high technology that's been vetted and tested? I think some of it's just the messaging and marketing. A security installer who can marry these two ideas I think could move forward considerably, and I think some of that is just taking advantage of web tools and social networking and reaching people where they live, work, and play. On Facebook this morning, I was served an ad for this web site. I feel a little dirty linking to it, but it seems relatively legitimate (okay, no it doesn't - the text is filled with typos and it's clearly just optimized for search in a cheesy way - but you'll see my point). Where else are people going to see and be asked to think about putting a security system in their home? Young people don't think about security systems. No one thinks about security systems until they actually have something to protect. But young people get robbed all the time (trust me, I know a lot of musicians who've had their gear ripped off). If you tell them, on Facebook or somewhere else they frequent, that you can give them a totally wireless security system that will allow them to protect their apartment and it's only going to cost them a cheap monthly fee, they'd be all over that. Christ, they pay $80 a month for their iPhone and data plan. Probably more. What's $40 a month to make sure no one steals their XBox? But here we are at PSA-TEC playing a Facebook game and no one's actually on Facebook. PSA certainly isn't. And maybe they shouldn't be, as they don't really have consumer exposure. But they should have a LinkedIn group, probably, which they don't (entertaining PSA groups on LinkedIn: Pakistan Student Association, Phycological Society of America (a professional society for research on algae), Persian Student Association, Professional Sports Authenticators (they make sure your baseball cards are real), Preferred Sandals Agency), though a number of the PSA staff are on LinkedIn. Maybe LinkedIn and Facebook and Twitter (especially) are actually a waste of time and worthless for a security installer to deal with. I'm willing to grant you that argument, at least, but some of this is just about impressions. How can you be protecting my family with the latest technology if your web site sucks? I don't believe you. If you can't email me a quote via a pdf file, I don't believe you can come up with a high technology way of protecting my business. If I can't find you on the first page of google when I'm trying to find your phone number, you don't exist. This is the way people really think nowadays, and while some of it might be irrational, you can't argue with irrationality. It just is. So, yeah, my advice for the security industry as a whole, as formulated after a night of networking with security integrators: Get more web-savvy, maybe listen to some music that was created after the Johnson administration, and maybe, just maybe, stop telling loud jokes about being at strip clubs so that more women will want to actually work in the industry. But I think the hospitality suites thing worked really well, actually. Good flow of people for networking and much better than sitting at a table with the same eight people for three hours at dinner. Off now to see a presentation on municipal security (if I get there in time).

Cool new PERS, security stuff

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Thursday, May 7, 2009
I have to admit, I'm pretty fond of gadgets. I just like reading about new innovations and new technologies. I've been a longtime reader of scifi.com's DVICE. I'm talking back in the day, before the neat new branding and the upside-down "i" in the name. Actually, I recently found out that DVICE covered one of my most recent stories about Vaica Medical's SimpleMed for SSN before I did. Anyway, I received some press releases recently about some new PERS and security gadgets that I thought were pretty cool. First up is a new edition to the PERS market, LogicMark's FreedomAlert pendant. The small pendant functions just like a monitored personal emergency response system, except the owner of the device doesn't have to pay monthly monitoring fees. Basically, the device consists of a programmable base unit one plugs into their phone line. The base unit is connected wirelessly to the pendant (which looks like a little cell phone, complete with antenna). When the end user pushes the panic button, the base unit calls a call list of 3 numbers and then, if no one on the call list answers, dials 911. The pendant itself is a two-way voice communicator, and is unique, according to LogicMark president Mark Gottlieb, in that it takes advantage of a loophole in federal regulations on autodialer systems and is, in fact, the only autodial system in existence expressly permitted to dial 911. "We’re the only company in the industry allowed to call NENA, the National Emergency Number Association ... NENA does not allow automatic dialers to call 911 because they can never figure out what the problem is," Gottlieb said. "That's where the role of the monitoring center comes into play. It is actually illegal for an automatic dialer to call 911. We have an exception. We're the only company with a written exception to call 911, because the person who pushes the button is speaking through the pendant to the dispatch." So, basically, imagine it as a cordless phone handset that has been wicked shrunk down so you can wear it around your neck like a necklace, and it also only takes the push of one button to automatically cycle through a call list of 4 preprogrammed numbers. According to Gottlieb, "It has a range of--line of sight--almost 600 feet" from the unit base. Kind of a neat idea to give seniors a sense of security and freedom to roam about the house unfettered to their PERS base unit or by a phone handset they'll have to utilize and dial if they run into trouble. Next is the Silent Touch Watch from SilentCall Communications. The Silent Touch Watch acts as a bridge between end users with vision or hearing impairments and their environment, including their doorbell, phone, and intrusion or fire alarm. According to the release:
The Silent Touch Watch, the alerting tool developed by SilentCall Communications of Waterford, Michigan, will alert the wearer within 300 feet that the doorbell or phone is ringing, or that a smoke detector, fire alarm, or burglar alarm has been activated. The wearer is alerted by both a vibration and by a visual icon symbol lighting up on the display.
I like the way the industry is going with making security and lifestyle applications portable. Innovations by Alarm.com, Xanboo, and now SilentCall are really changing the focus of traditional security from protecting a fixed address to giving people on the go 24/7 interaction with all of their lifestyle needs.

Cersosimo's Home Technologies division takes top spot in CE Pro listing

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Wednesday, May 6, 2009
Our friends over at CE Pro Magazine came out with their CE Pro 100, a list of the top 100 custom installation companies recently, and Guardian Home Technologies, is again at number one. Guardian Home Technologies is a division of Guardian Protection Service, a super regional run by Russ Cersosimo, and one which we report on frequently. Here's the CE Pro story.

PSA, day 2

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Wednesday, May 6, 2009
I'll keep these updates all in one post, and time-stamp them, so your RSS feeds don't get slammed with a bunch of posts: 9:45 - The show floor is picking up here. I might have underestimated the booth count. It's more full on the back side than I thought. Something like 100 booths, which may be even with last year or a touch more. Hard to say. Had a good conversation with the guys at CelAccess, which is basically cellular-based access control you can control from anywhere. It's all web-based, with no software necessary, and they sell hardware, too, though they'll integrate with other hardware and OEM as well. Plus, you can white label the web interface that end users see, so you can resell the wireless access control as a service if you want. Their pitch is cost, too, as you can install one wirelessly controlled access control device for about $1500, instead of having to install a panel, etc., for one door or one gate. Plus, they'll manage all the cellular service stuff for you, buying the service in bulk and managing the cell contracts, etc. Not a solution for every door in a 50-story high-rise, but pretty good for a remote location, that's for sure. 10:15 - Have you heard of PDS? Apparently, they're the 11th largest PC manufacturer in the country, do about $150 million in revenue, and in November they bought a company called Vision Controls, a DVR manufacturer. So, in addition to all of their IT systems building business, they're not looking at being the server of choice, and maybe the system of choice, for the video surveillance industry. Essentially, why buy Dell, who don't necessarily understand video surveillance, when you can buy PDS. That's the pitch. Now they've also hooked up with NUUO, a Taiwanese NVR manufacturer I've written about a couple times that's really making a lot of noise. They're everywhere all of a sudden. The PDS guys say NUUO's "capture hardware is awesome," and that they integrate with more cameras than Milestone. I'm not taking that as gospel, but it's interesting, nonetheless. 11:30 - Heading over for the vendor appreciation lunch - they're kicking us out of the call - but I've been doing some great eavesdropping on integrators today. Just a quick selection - do these correlate with what you're thinking about your integration business? "We go in with the access and then sell the video, usually, not the other way around, so if your camera doesn't work with the access it's not really going to happen." "IP cameras are basically great indoor cameras, but they suck outside. They just focus on the back-end, they don't worry enough about the front end, the lens and the iris." "We're here looking for an RMR generator." "A video camera is worthless if no one's watching it." 1:10 - The awards luncheon wasn't half-bad, actually. The corporate entertainer guy they hired was a little too amped up for the crowd (he had us all standing up and high-fiving the rest of the table), but it sure went a lot quicker than the dinner they usually have and no one got sloppily drunk. I don't know how important the awards are, but I guess the ones that stood out for me were Samsung Techwin and Exacq winning the awards for new and rising vendors. That seems to jibe with my impression that the former is making a huge marketing push this year and the latter almost doesn't have to because people really like their video management software and how open it is. The exhibits open back up in five minutes. We'll see if everyone just goes and play golf or what. 2:15 - Talked with Frank Abram about how his new gig with Vitek is going. He said, going along with my postulation in the UTC post earlier, that they didn't see the slow-down until late 4Q, but then saw a major slowdown in 1Q. However, in March, he said they were at 95 percent of goal and April was gangbusters. Also, he said he keeps up with a lot of recruiters in the industry just because he's been in it so long, and he's seeing more people asking for good tech people than he's seen in at least 12 months. Definitely a good sign. He also theorized that the slowdown has been good for the industry as it's weeded out the camera companies, for example, that were just looking to dump cheap product on the market and weren't ready to support that product. 2:35 - Be on the lookout for iluminar if you need some IR illumination products or license plate capture help. They're brand-new and owned by Eddie Reynolds, who has been repping for another company for 14 years and decided to open her own business. She's got a small, compact product line, sourcing out of Russia and the UK. 2:40 - Do you know Aboundi? Essentially, they allow you to run IP over AC wiring, eliminating the need for switchers and what-not in the middle. Need to switch out some monitors and go IP digital signage with it? Give them a call. They're based in Nashua, NH, too, so I've got to give them credit for being fellow New Englanders. Also, they recently bought WebEyeAlert (here's Chelsie editorializing about them back in 2002, though they've been quiet recently), and so now they've got a packaged solution for Web-based hosted video management software. According to Hong Yu, the CEO and president, they create "one big happy family of LAN all running on AC." 5:15 - So, the last couple hours of the exhibit floor were a bit sloooowww, but nobody seemed pissy about it. There was a bit of tossing the football around (ScanSource has a whole box of footballs - if you're hear at the show and want to donate them to a preschool or something, I bet they'd give you a deal...), packing up early, and raffle giveaways that needed to call a few names, but I think that's pretty normal. I took the opportunity to watch a few integrators get a tour of WeSuite's WeEstimate software package. Maybe you remember me writing about this last May, but, if not, let me tell you that I can really see why this would help integrators who are struggling with bad estimates from sales people, are having trouble tracking the status of bids and jobs, or are just generally having a hard time getting good numbers on how they're sales people are performing. For example, if there's a certain type of job you do all the time, like a two-door access control system for a retail operation, you can package all the parts, materials, labor, etc., into a standard "job," and then use that as your starting point, with the ability to adjust the cost of the labor, the travel distance, etc., and be constantly seeing the exact gross profit that would come with an accepted bid or estimate. You can set bottoms on gross profit for specific items, specific subcontractors. You can allow some sales people to bid at lower gross margins than others. You can make it so no job is allowed to be estimated before an engineer takes a look at it. You can track when an engineer was sent a job, when it was sent back, and when the sales person actually sent it out. You can track not only jobs won, but jobs lost, and why those jobs were lost. Further, they're working with Sedona Office to make the two software packages compatible, so you're pulling pricing information from the one to the other. "This is great," said one integrator. "You can't screw it up." Finally, you hit a button and it generates a Word document for the proposal and even calls up your Outlook withe client's email already inserted if you want to simply email it off as a pdf document. You can monitor every salesperson's closing percentage, jobs in the pipeline, average gross margin per job bid, whatever you want. The guys I sat with were eating it up. That's probably because it's designed and programmed by former integrators, people who worked at SST and Antarcom, largely, so they feel your pain. Do you have salespeople who are using Excel templates they brought over from a former company with 5-year-old pricing on parts that don't exist anymore to do their estimating? You should call WeSuite. The only flaw I can see is the salespeople not going back after the fact to update the job status, especially on jobs they don't get. I could see there being lots and lots of jobs "in progress" that never go to sold or not sold because after a job is lost, who's going to go in an deal with that account anymore? Then you're constantly hounding sales people to update job status, etc., and they end up resenting the tool. Still, if it's top-down from management that it has to be done, it'll probably happen. It's a little like the way we track story status here at SSN. Basically, our process is great if everyone actually updates where a story stands, but when even I never do that until right before a meeting where we're going to talk about story status, what's the point of even using the story status tracker? It's never accurate until the meeting where you talk about where everything stands anyway...

Good signs for the economy

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Wednesday, May 6, 2009
I don't want to be too bright-eyed and bushy-tailed, but attendance here at PSA-TEC is better than I expected, with maybe 10 fewer booths than last year, and all of a sudden all of the noise coming out of the corporate world isn't bad. This (can't remember if you have to register to see that link) might seem like non-news, but UTC's simple reaffirmation that it's not going to do worse than it thought in 2009, is good news to me. The last time I wrote about them, it was because things were worse than they expected and they were forced to change course. Now, things haven't gotten worse, they think they've got a handle on it, and there's going to be earnings per share of $4 or better. It wouldn't shock me if they didn't even cut all of the jobs they were expecting to cut. With other reports about how the housing and construction markets are thinking about turning around, and Bernanke talking about "hopeful signs," it seems like 2009 might not be a total wash. Maybe the credit crisis made 4Q 2008 tank, the super bad 4Q made 1Q 2009 totally bottom out, but people saw that they were just being irrational, they're watching the stock market creep back up, and they're opening their wallets a bit now. That's the theory I'm going with in the short term. Oops, show floor just opened here - better go talk to people.

PSA-TEC, day 1

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Wednesday, May 6, 2009
Just a quick thought before I get into the TEC coverage: People who submit spam comments to blogs because they hope someone will be dumb enough to click on their links for free "c1al1s," or because they think it will help their search engine optimization or something, just might be the lowest form of life, somewhere below the trilobites that crawl away when I move the kids' plastic toys that have been sitting on the lawn for a week. Maybe it takes some ingenuity to create the software that trawls the Internet for blogs like mine, finds comment boxes that are relatively unprotected, and deposits the link text, but I'm pretty sure that many of the 100 or so comments I reject each day are typed in by real people who are "working at home." Get a blog and you, too, can enjoy reading comments like: "Interesting! I just had a thought like this myself. I'm going to go post on my blog about it." And then there's a link to some site called "CPA on Crack," which I really am tempted to visit (who wouldn't want to see an accountant all cracked out, really?), but am thinking maybe isn't closely related to the post I wrote last year about Day 3 of ESX. And even if you were fooled for a minute, and were tempted to approve said comment, you would soon realize that someone has made the very same comment on 15 others of your posts from 2008, and so maybe they didn't really just have a thought just like mine 15 times. It's hard to say. I've got to say, marking them all as spam is tiring, but even more annoying is having an email come through every time one of the spam comments is left. "Just filter them out," you say. But then I don't see the real comments come through that I have to approve and everyone accuses me of filtering out negative comments because I took all of 30 minutes to approve them. Seriously, if I find you, spam comment leaver, in a dark alley (or, really, anywhere), I will absolutely do everything in my power to kick you repeatedly in the shins with my cowboy boots. Repeatedly. Sorry, but sleeping in a hotel room where the temperature is regulated by an air conditioner that comes on when the temperature reaches a certain point (loudly), and then snaps off after five minutes, and does that roughly 300 times a night, makes me ornery. Which is too bad because this PSA-TEC show is great, per usual. Admittedly, I sort of blew off some of the educational content yesterday because it was mostly plugging-stuff-in training and I didn't get here until 1 p.m. and I was working on the NetVersant story and I was hungry, etc., but it's really hard to beat the networking events here. First up, they had Frank Abagnale, the Catch Me if You Can guy, who absolutely bored the crap out of a room at Security Growth three years ago, but was really quite good last night (and the room was pretty full - I was expecting many fewer people than last year, if only because I was able to book a hotel room here roughly 36 hours before the event started, but that doesn't seem to have happened). Someone here must have been at that conference three years back because Abagnale made a point of saying that he usually talks (long-windedly) about counterfeiting and fraud, etc., but that he was asked to talk about his life experiences and what we saw in the movie. That's the good stuff. Imagine being 16, fooling the world into thinking you're a Pan Am pilot, and logging more than a million miles sitting in the jumpseat of thousands of airplanes, spending just about every week in a different city. He only lasted about five years on the lam, eventually doing time in three different prisons, which probably sort of put a damper on those five years, but that must have been one seriously long rush. Then he got a little sentimental for me, but some of the room teared up and the place was dead silent when he started talking about the 35 years he's spent since then working for the FBI, talking about how he learned the value of family, the value of being a dad, the horrible devastation that divorce can wreak on a young kid (he ran away from home when a judge asked him to pick a parent), and how he's not proud for a second about what he did when he was a teenager. How he cried himself to sleep every night for those five years. That and the open bar made that a pretty successful opening reception. Then the PSA All-Star band hit the stage and actually didn't suck at all. Which is a major accomplishment, if you ask me. For the third year in a row, PSA's Tim Brooks (eastern sales guy) organized a bunch of players from the industry, including me, together into a make-shift band. Sure, there's a backing house band who are really top-notch, but for much of the night, close to three hours, we were actually keeping people entertained largely on our own. It's amazing what you can do with three-chord rock, blues, and country songs and a large amount of booze (someone beat me to one of my favorite lines: The more you drink, the better we sound). Great thanks to Bill Allen from Minuteman UPS (great player in general, but I loved his vocals on "Brown Eyed Girl"); Tim Miller from ASG (he was still riding high from Jazz Fest in New Orleans and was killer behind the drum kit); Paul Michael Nathan from Protective Security, who's really the rock star on the harmonica and basically fronted the band; Tom Hoffman from Flir (he had the best hat and tambourine); Daved Levine from SCI, whose bass solos were maybe the only redeeming quality of those jazz standards Tim Brooks insists on singing (just kidding Tim!), and everyone else who had the balls to just ask if they could sit in and then totally rocked it. And of course, big thanks to PSA honcho Bill Bozeman, whose idea this band was in the first place and who always sits front and center and actually watches the band and talks music with anyone who wants to sit down next to him. Damn that guy knows a lot about music. And for a genuine networking event where people actually have fun, that's a hard event to beat. I bailed at 11:30 or so and am feeling quite frisky this morning, thank you, but I'm guessing there are a few folks who maybe won't be down for the exhibit floor at 9 a.m. sharp. More later, including what may be some live blogging from the exhibit floor and some educational sessions. Maybe.

CSAA Five Diamond news & operator training in Spanish

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Wednesday, May 6, 2009
Just read through my issue of CSAA's newsletter Signals. Renewal time is here. If you're interested in renewing your Five Diamond status, you can contact Grace Fanzo at 703-242-4670, fax your renewal forms and UL/FM certifications to 703-242-4675 or send Grace an email. I got some press this morning that The Protection Bureau of Exton, Pa. has already renewed their Five Diamond status. I also noticed (with some pride, I might add) that I'm listed in the Central Station Operator Training Level I Graduates roster in the most recent issue of the CSAA's Dispatch. I still, of course, have not taken the test for the Advanced Level. I have just procrastinated too long and will need to go back and review all the modules before advancing and becoming an Advanced Central Station Operator Training Graduate. But that's okay. Thankfully, the training set up by the CSAA and the CMOOR Group allows the student to move at their own pace, and review any portion or all of the training before attempting the final test. Maybe next month. CSAA also announced that it has begun offering, through a partnership with ALAS (Asociation Latinoamericana de Seguridad), a Spanish language version of the training to better serve the world of security monitoring. According to Víctor Alarcón, director of operations at ALAS, the Spanish version is an important step forward. "We joined in a venture with the CSAA to translate and bring to Latin America the course they have been successfully teaching in Central Stations around the United States, for several years already," Alarcón said. "Because the Latin American security industry and central stations, in particular, are in great need of education. They want to become more professional and deliver a better service to customers. ALAS committed to this purpose and then we made the course available for Latin America." CSAA said a French version is in the works.

Westec buys again

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Tuesday, May 5, 2009
Rapidly growing video monitoring firm Westec made another purchase this week, grabbing Vyne Industries, which does video systems for the QSR (or quick service restaurant) industry - what used to be called fast food. This means Westec is in both McDonald's and Burger King - seems like there's a lot of installations to be done there. I was talking to their CEO, Kelby Hagar, at ISC West, and if you think a week in Vegas is bad for ISC, try two weeks for the McDonald's conference, where they bring in different regions for a few days each and string them up consecutively. That's got to be exhausting. I'd have more, but I'm posting from St. Charles, Ill., site of the PSA-TEC conference and I've got a few things to do, one of which is prep for the PSA jam session where I've got to actually play guitar and sing in front of people without embarrassing myself too thoroughly. I'll have a more in-depth report from PSA-TEC tonight and tomorrow, hopefully. I'm also a little grumpy because I can't make the AC go on in my room and it's 80 degrees in here. Grr.

ESX enlisting recruits for NextGen Monitoring Boot Camp

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Tuesday, May 5, 2009
The Electronic Security Expo is holding a brand new, cutting edge, intensive, half-day educational offering this year on June 22 from 1-5 P.M. The session is called "The ESX Next Generation Monitoring Boot Camp," and is sponsored by SureView Systems. The boot camp will provide a comprehensive overview of the opportunities and requirements for launching next generation monitoring and remote management services. There's a whole world of RMR out there in cutting edge security tech and managed services, and this boot camp promises to whip you into shape. Speakers at the day's event include Jerry Cordasco who is the vice president of G4S' first U.S. monitoring and data center based in Burlington, Mass., First Alarm, Aptos, Calif. vice president & GM Dave Hood, and Kenny Savoie, director of operations for Lafayett, La.-based Acadian On Watch. I spoke with Jerry briefly, and have left messages for ESX Chair George DeMarco and sponsor SureView's Matt Krebs, and will follow up with any updates as they become available. The boot camp promises to be fun and informative and give security industry professionals an edge in the ever-evolving marketplace. To get more info or to register for the boot camp go here.

Women and security

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Monday, May 4, 2009
I've worked in the security industry for nearly four years and one welcome change I've noticed at trade shows and other industry events, even during that short time, is more women. The industry is starting to look more like America. That's always a good thing. (OK maybe just starting--I've been to several meetings where the only females in the room are me and Shandon Harbour , still that's better than just me!) Here's some fodder from yesterday's Globe about the benefits of having women in management. It's long and there are lots of caveats, but here are a few highlights:
For decades, women's advancement has been seen as an issue of fairness and equality. Now some researchers are saying it should also be seen in another way: as a smart way to make money. "The business case is so strong," says Alison Maitland, senior visiting fellow at Cass Business School in London, and coauthor of the 2008 book "Why Women Mean Business." "We need more women in senior management."
A few numbers:
Several studies have linked greater gender diversity in senior posts with financial success. European firms with the highest proportion of women in power saw their stock value climb by 64 percent over two years, compared with an average of 47 percent, according to a 2007 study by the consulting firm McKinsey and Company. Measured as a percent of revenues, profits at Fortune 500 firms that most aggressively promoted women were 34 percent higher than industry medians, a 2001 Pepperdine University study showed. And, just recently, a French business professor found that the share prices of companies with more female managers declined less than average on the French stock market in 2008
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