Sam and I were arguing over who would get to blog about this press release from The Spy Place. I won.
What's The Spy Place? It's a security business that's going to start a franchise. Franchisees will do GPS monitoring, document destruction, (and, I'm unclear, but have some kind of security gift shop?) Anyway, the whole shebang will be introduced at ISC West.
First: I love the name. Spies are cool. Harriet the Spy was my favorite book in elementary school. I took my kids to the Spy Museum when it opened in DC. There were a few years when I actually wanted to be a spy ... Nice name. And I like franchises. We've reported on a lot of franchises lately, so I'm interested in this trend. I'm really interested in this press release though.
The release gives some history of The Spy Place, which has "humble beginnings" in Indiana. There's talk of the "energy" created by this name and how the opportunity represents a "paradigm shift."
The final quote is a paradigm shift in setting expectations. What, you think The Spy Place might stink? Well think again. Spokesperson Smock says:
â€We packaged it. We packaged it like it has never been packaged before. We wrapped it up, along with our most unique business model and plan, in the most easily recognizable, electrically charged, energy generating way. The Spy Place is sure to become the most recognized name in the security industry, period,â€ explains Ms. Smock.
You can't keep me away from Booth 5047. See you there, and here's the rest of the release.
The Spy Place Franchising, LLC
Offering a Full-Service, Fully-Integrated Security System
Debuts at ISC Westâ€”Booth # 5047
Las Vegas, NV (April 1, 2009) From its humble beginnings as a security shop in Fort Wayne, Indiana, The Spy Place has developed into a full-service, fully-integrated security system franchise that is being introduced at the International Security Conference (ISC) West, at the Sands Convention Center, April 1â€”3, according to Tammy Smock, The Spy Place spokesperson.
â€œThe Spy Place is geared to become a leading security and surveillance franchise company. The energy created by this name and system are unlike anything in the industry. We are committed to helping entrepreneurs take full advantage of the energy and industry diversity created by The Spy Place,â€ notes Ms. Smock.
â€œWe have all seen successful businesses that service only one aspect of the security or surveillance industry such as GPS vehicle tracking software, mobile document destruction, limited access or lighting. That corporate model can only go so far and is self-limiting. We believe that franchising a system that allows for one business to serve every aspect of the industry is a paradigm shift that will allow this industry to grow and develop,â€ says to Ms. Smock.
â€œWe pride ourselves on being an innovative franchisor utilizing the highest quality training and systems for our franchisees. The Spy Place franchisees will run our exciting James Bond-type retail store complete with the most innovative and exciting spy gadgets. Our unique system and trademarked name, The Spy Place, allow for a panoply of surveillance services far beyond the generalized business model of installation and monitoring, limited access and lighting control. There is no limit as to what our franchisees can do in this industry. In addition to the general business model, our franchisees can also service GPS vehicle tracking, document destruction, vehicle recovery, personal protection, private investigation, computer forensics, and any other niche from within the industry. In essence, the franchisees will be running several different businesses under one name,â€ adds Ms. Smock.
In order to train franchisees, the company will provide a fully-integrated sales training program including â€œPerception Trainingâ€ at The Spy Place University in its world headquarters located in Fort Wayne, Indiana. During the two-week course, franchisees will be provided insight into the companyâ€™s operating system, along with its business knowledge and leadership.
Because of the combined buying power of a franchise system, The Spy Place has arranged for franchise owners to receive preferred pricing from its approved surveillance industry suppliers.
What did The Spy Place do for the surveillance and security Industry? â€We packaged it. We packaged it like it has never been packaged before. We wrapped it up, along with our most unique business model and plan, in the most easily recognizable, electrically charged, energy generating way. The Spy Place is sure to become the most recognized name in the security industry, period,â€ explains Ms. Smock.
For additional information on this extraordinary franchise opportunity, please go to www.TheSpyPlace.com .