Today we find yet another example of the anonymity of security companies when it comes to the mass media and general public. It's a nice story about how a business owner was able to avert being robbed thanks to a call from his security company and to his own intestinal fortitude (I'm not sure I'd be psyched about pulling a robber out of his pickup truck - what if he'd had a gun and was dumb enough, or scared enough, to use it?). But why this sentence? The three - all teenagers - were apparently in the process of grabbing a set of Cooper mud tires from a warehouse behind the store at 1429 Grand Ave. when Quentin Kilwien arrived about 7:15 p.m., after getting a call at home from a security company. Really? He got a call from "a security company?" Just some random one? It must be awesome to have a security company in town that just check on everybody and then gives a call to a business owner if they see something happening at some random location. What? That's not how it works? Oh, you mean Mr. Kilwien actually pays a company, his security company, a specific one with a name and everything, to protect his business, and in this case the investment was warranted? Huh. You wouldn't really know that from this story. Security companies need to be visible to the general public, both for marketing and deterrent reasons. If criminals are more aware that there are experienced security firms in town, they'll be less likely to target those businesses that advertise their system with window stickers and lawn signs. And if other businesses see that paying for security is a wise investment, they'll be more likely to make that investment. The media is your friend, even if they don't often act like it.