Post-Lilly-heist PR and damage control
I was talking with my editor Sam the other day and we were trying to decide how we could take the unfortunate loss at Eli Lilly and use the incident as the spring board for a valuable discussion on how the industry should handle such matters. This is certainly not the first time a loss has occurred and nor will it be the last. We wanted to try and produce something beneficial to SSN's readers. We came to the realization that really the Eli Lilly heist was an unfortunate event that could have happened to anyone. The real point is not who did or didn't do what--Did the security system fail? Were the criminals just brilliant and Ocean's Eleven-good? Did someone at the monitoring company drop the ball? Was it an inside job (which is actually the way opinion online seems to be trending now)?--but now that the loss has occurred, what can or should the industry do to address apprehension, anxiety and consumer doubt? Regardless of what happened, does someone in the industry have an obligation to address the end users out there who may be asking "What good is my security system if it can be circumvented? I'm interested in any comments readers have. I've spoken with one industry association leader so far who pointed out that until all the facts are known, it may be best to remain silent. This leader also pointed out the heist is an opportunity for security companies to go to their clients and review the protection that's in place. Is it enough? We also discussed the recent Rutgers University School of Criminal Justice study for AIREF, a comprehensive study of five years of statistics by researchers at the Rutgers University School of Criminal Justice (SCJ) in Newark that found that residential burglar alarm systems deter crime. The executive summary of that study is a good place to start in reassuring end users. The executive summary spells it all out. My real question, though is, should someone film a PSA to air right after one of those Broadview adds that SNL just spoofed and let the public know, "Hey, all kidding aside, and despite this latest unfortunate incident, security is still valuable!"? I'd love to hear your thoughts. Call me at 207-846-0600 extension 254 or drop me an email. Or just post a comment on this blog.