SSN News Poll January 2013

ADT CEO Naren Gursahaney said recently it was not a "moonshot" for the security industry to double the residential penetration rate, stuck for years at about 20 percent. Honeywell Security Products President Scott Harkins said Honeywell shared the expectation that the rate could climb to 40 percent, driven by customer demand for interactive services. Tell us what you think.

Is such an increase in the home security penetration rate possible? *

Yes.

No.

Maybe now with all the connected home ads from telecoms and cablecos.

When could the industry expect such an increase in the rate? *

Next year.

Within five years.

Penetration isn't really going to budge from the traditional rate.

Will DIY systems, like those offered by Lowe's, be an obstacle to boosting penetration? *

Yes. Homeowners will opt for DIY instead of professional installation/monitoring.

No. Homeowners find DIY too intimidating and will want professional services.

DIY won't have any impact.

Please elaborate on your answers and leave your name and contact information for follow-up.

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SSN News Poll January 2013

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SSN News Poll January 2013