FillQuick, a CRM company that has worked with MONI, UCC and AvantGuard, will now be integrated with ADT’s API.
FillQuick has “done a fantastic job in developing a customer relationship management tool that will allow our dealers to run their businesses more efficiently and more effectively,” Clay Fearrington, senior director of strategic initiatives, business architecture & dealer development at ADT, told Security Systems News.
“In the past, a dealer would have a CRM, but didn’t have the connection into the ADT systems,” Fearrington continued. “The big benefit here is it’s reducing keystrokes.”
ADT is also working to integrate other CRMs into its API, such as Engarde and SecurityTrax. ADT dealers specifically requested an integration with FillQuick, which led to the companies’ collaboration, Fearrington said.
Since FillQuick’s last wave of announcements in 2016, FillQuick has added several new features to the software, including auto-generating account numbers for installation and connection to central stations, expanded reporting features of its software and uploading features for proposals or images in a range of different formats. “Sales reps, they write proposals and take a picture, and attach it to a lead. So, if they ever come back to that lead, they can take a look at what they offered to that customer,” Paul Shakuri, FillQuick's founder said.
“Another big feature update was notifications for users within the software when statuses change on accounts, such as [when] an account gets installed, an account gets cancelled [or] an account gets paid on,” he said, adding that this now brings this information to salespeople.
Shakuri said that the company has a high rate, close to 95 percent, of converting companies that demo the software into customers. “[A] huge percentage of people who were not joining was because we were not integrated with ADT,” Shakuri said.
The company is currently working on new communication capabilities in the software between a dealer and its sub-dealers. “We’re looking to have it complete within quarter one ,” Shakuri said.
What else is on FillQuick’s agenda for 2017? “Our sights are set on integrating with a couple more central stations,” Shakuri said. FillQuick will also focus on data and dealer feedback to further improve the software.