Subscribe to RSS - NPD Group

NPD Group

Hey Siri ...

 - 
Wednesday, March 30, 2016

The other night while activating my new phone, my son overheard me setting up the voice-recognition feature, dutifully repeating the set-up phrase, “Hey Siri,” which prompted sarcastic questions from him like, “Hey Dad, are you sure you know how to do that?” and “You want me to help you set that up?”

And while his ribbing was good-natured, he got me thinking about how his post-Millennial generation is growing up in a world where automation and voice activation—in all aspects of life—are expected and even sought out. And not just for asking where the closest vegan restaurant is or the best recipe for lasagna.

In fact, findings from a recent Home Automation Report from the Connected Intelligence Division of the NPD Group, a market research company, found that nearly two-thirds (64 percent) of smart home product owners used a smartphone to control or monitor their home automation devices. Additionally, 73 percent of smart homeowners already use voice commands, with 61 percent of those consumers expressing an interest in wanting to use voice to control more products in their homes.

With the rise of home automation products and services on the residential side, combined with the ever-increasing need for homeowners to have complete control over their systems, dealers and installers find themselves scrambling to keep up with the current pace of technology.

In my discussions with security dealers leading up to ISC West in Las Vegas next week, voice technology and integration is at the top of most of their must-see lists on the tradeshow floor. They realize that residential consumers today are starting to take a serious look at the capabilities of the connected home, especially if they can control it all with an app and the sound of their voice.

And with new players on the resi side now offering DIY and home-automation options and services sans the need for a security system, dealers today need to move swiftly to compete for the smart home market, while effectively imparting to their customers that the two—home automation and security—should be mutually inclusive.

With smart home technologies changing the way homeowners look at security and home-automation, dealers also need to have a staff that is trained to have the right answers for today’s tech-savvy customer.

If they don’t, there are others who are eager to move in and provide that answer and solution, by way of a security system or otherwise.