The Electronic Security Association recently announced that Dr. Joseph Kuhns, a professor of criminology and criminal justice at the University of North Carolina, will be the keynote speaker for the 2017 ESA Leadership Summit, to be held Feb. 12 through Feb. 15 in Tampa, Fla.
“Dr. Kuhns brings extensive experience and knowledge from the world of criminology that will provide attendees with helpful data that can be applied to how they approach the market and work with their customers,” Merlin Guilbeau, CEO of the Electronic Security Association, told Security Systems News in an email interview.
Kuhns will present the general session, entitled “Burglary Victim Adaptations & What Security Businesses Should Know,” on Monday, February 13 at 12:45 p.m.
Security businesses will be given statistics and information that they will be able to use when training employees, marketing their businesses and advising customers on the best methods to secure their premises,” Guilbeau said. “Attendees will also be able to understand the change of mindset post-burglary to better serve the segment of the market that has experienced a break in.”
In ESA’s announcement, Dr. Kuhns said, “Residential burglary victims should know that their chances of being victimized again, following a successful burglary, are frequently high. Therefore, improving their home safety and security, in multiple ways, is highly recommended.”
There will be new features at the upcoming summit, according to Guilbeau, such as a new app for the event’s schedule, details, sponsor information and for communication between attendees. “We are also introducing an attendee engagement tool, so that the audience can interact live with speakers at the Summit,” he said.
“Education and networking are the two key components of the Summit’s program, and we fully expect that this topic and the findings shared by Dr. Kuhns will provide attendees with a lot to discuss with one another during all of the social events,” Guilbeau said.