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Richard Brooks

PERS provider acquires two

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Wednesday, December 7, 2016

BALA CYNWYD, Pa.—Connect America, a large provider of PERS products, recently announced two acquisitions through its Healthcare Division; Racine’s Medical Alert, based in La Junta, Co., and Spirit Homecare’s Medical Alert Division, located near Des Moines, Iowa.

“We acquire…  local providers that really have a regional reach and the opportunity to grow those businesses by cultivating referral sources in the geography where they operate,” Richard Brooks, president of Connect America’s Healthcare Division, told Security Systems News.

By acquiring Racine’s Medical Alert, Connect America’s Healthcare Division expands into Colorado. The company will continue to use it’s Racine’s brand.

Brooks said that the purchase of Spirit Homecare’s Medical Alert Division opens the company’s opportunities in the Des Moines. This division will fold into Connect America’s network in the Des Moines area.

These acquisitions complement the company’s July acquisition of Home Buddy, based in Kansas, Brooks said.

Brooks described the company’s approach to incorporating acquired businesses, “We enhance the sales and marketing operation, we take some of the back office functions and move them to our headquarters, and emphasize a sales effort on a local basis.”

Connect America’s Healthcare Division has finalized four acquisitions in the past 12 months and expects a similar rate for the next year, according to Brooks.

The Healthcare Division grows both organically and through acquisition; 70 percent of the division’s growth comes organically and 30 percent is through acquisitions. The company did not announce the number of subscribers included in the deal.

Connect America expands in Kansas

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Wednesday, July 13, 2016

Connect America, a multi-channel PERS and home medical distribution company based here, is growing its market presence in the central U.S. with its recent acquisition of Home Buddy, a Kansas based PERS and medical solution provider with about 4,000 subscribers.

“The goal is to grow that geography into Oklahoma, Nebraska, Missouri, Iowa … to create a large regional base of operations for the business,” Richard Brooks, president of Connect America’s Healthcare Division, told Security Systems News.

Home Buddy has been in business for about 10 years, Brooks said. “It’s one of the largest providers of PERS in Kansas.”

While Home Buddy does not deal with alarm dealers, Connect America does, buying PERS accounts from a network of Alarm Dealers across the country, according to Brooks. “They’re a steady, reliable part of our business,” he said. Home Buddy distributes through “Medicaid-type agencies,” he said.

Discussions of the acquisition between the two companies started in late 2015, he said, and the deal closed in early May. Terms of the deal were not announced.

Connect America intends to keep the Home Buddy name, Brooks said, because its well known in the area and has existing contracts under that name.

Brooks said that his main goal with the company is building its healthcare division. “We grow organically, we have a sales force nationally, and they are locally meeting people to obtain referrals for our medical alerts,” he said.