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Connected products driving smart home growth

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Wednesday, January 25, 2017

The vision of the truly intelligent home where your security system and all of its connected smart home devices, from Siri to your stove, can be controlled by your smart phone, is starting to become a reality.

This leap in technology is good news for the industry, and good news for dealers, who are finding that this brave new world of connected devices is fueling interest in security systems, especially from customers who want to know how the two can work harmoniously together. And this is making for “stickier” or more loyal customers.

Following Parks Associates’ research that came out of the Consumer Electronics Show earlier this month showing approximately 26 percent of U.S. broadband households today now own a smart home device—up from 19 percent at the end of 2015—several more studies on the growth of the smart home have popped up.

For example, a new report out this week from Zion Market Research, titled “Smart Home Market: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016-2022,” finds that the global smart home market—valued at around $24.10 billion in 2016—is expected to reach approximately $53.45 billion in 2022, growing at a CAGR of slightly above 14.5 percent between 2017 and 2022.

“The advanced technology has enabled various devices to be connected and controlled by one device and this technology is used by smart homes. Homeowners are enjoying more convenience and comfort from basic security monitoring and customized access to window coverings, appliances, lighting, irrigation, entertainment systems and many others," according to Zion. "Prominent drivers of smart home adoption are energy efficiency, home security, entertainment, convenience/productivity, remote health monitoring and connectivity.”

Speaking of connected home appliances, the U.S. market is expected to grow at a CAGR of 39.47 percent during the period from 2016-2020, according to another study released this week, this one by Wiseguyreports.com.

“Connected home appliance companies are focusing on the untapped consumer segments to boost market revenue,” according to the study. “The market is expected to witness rapid growth in the forecast period due to the increased awareness of connected devices.”

Just when you thought that there couldn’t be another report on connected home devices, there is even one on the global smart home shade market, which is also set to grow rapidly in the coming years. According to Technavio, the global smart shade devices market is expected to grow at a CAGR of close to 90 percent during the forecast period from 2017-2021. The study considers revenue generated from the business-to-consumer (B2C) and business-to-business (B2B) of smart shade devices to individual customers in the global market to calculate the market size.

Region wise, North America leads the market, holding a share of almost 50 percent in the market (2016 figures).

“The region is currently witnessing an increased adoption of smart homes and related devices, owing to the benefits associated with their use,” according to Technavio. “Additionally, consumers are increasingly adopting window-covering products that can be controlled automatically or by the intervention of electronic remote control equipped with wireless technology or by smartphones and tablets. These factors are impacting the high penetration rates of smart shades in the market segment.”